New “branding” makes all teams The Bulldogs except WBB.https://latechsports.com/news/2023/8...uvmTVhoQtyEEc4
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New “branding” makes all teams The Bulldogs except WBB.https://latechsports.com/news/2023/8...uvmTVhoQtyEEc4
RUSTON – As the branding for Louisiana Tech Athletics has been developed and refined over the years, the department announced that effective immediately all women's sports other than women's basketball will now compete under the nickname, "Bulldogs."
"During my time at LA Tech, I have witnessed a growing urge for our women's sports, outside of women's basketball, to refer to themselves as Bulldogs," said Director of Athletics/Vice President Dr. Eric A. Wood. "After receiving the brand proposal by our Student-Athlete Advisory Committee and getting feedback from leaders on campus, benefactors, as well as the head coaches who were all in full support, making this branding change is the right decision for our present and our future."
The women's sports that will be impacted by this change are bowling, cross country, soccer, softball, tennis, track and field, and volleyball.
The women's basketball program is not part of this transition because of the rich history of the Lady Techster program built by coaches Sonja Hogg and Leon Barmore as well as all the legendary student-athletes that have put on the Columbia blue jerseys for the last half century.
"The Lady Techsters nickname and script logo is a national brand synonymous with our women's basketball program," added Wood. "It is a name and a symbol that honors and recognizes the almost 50-year history that began back in 1973 and has included three national titles and 13 Final Fours. Excluding this from this transition was a no brainer. Lady Techsters will now only belong to them."
The department joins a growing movement across college sports in which the men's and women's teams hold the same mascot identity.
Streamlining branding isn't always best and I think this is one example of an idiosyncrasy that was worth keeping. There is something beneficial to having an original and different naming convention. It sets Tech apart. What other university had a completely different nickname for half the sports? But I guess now we can just be generic bulldogs like all other bulldog universities.
If they are working towards streamlining the branding and making it consistent but maintain some originality and tradition, then I think they ought to allow every team to be called Techsters or Bulldogs, not try to eliminate the Techsters name.
So Lady Bulldogs? Female dogs?
Despite an initial negative reaction, I'm not really that opposed to this move if it's what the student-athletes wanted. I am glad they retained Lady Techsters for WBB, though.
What about only allowing the WBB team to use the name when they are winning championships. Fall off the map, lose the name.
Our AD is making too much money to be focusing on this kind of crap.
I can tell you the softball players that have played under the name "Lady Techsters" are pissed!!!
As they should be.Quote:
Originally Posted by Choudawg86
Facebook fans love it which is all I need to confirm it's a terrible idea.
Our AD is nothing but an empty suit.Quote:
Originally Posted by PawDawg
We lost a good bit of uniqueness yesterday...
Another marketing fail -
Softball has a long, proud legacy as well as WBB.Quote:
Originally Posted by Choudawg86
Not a good move at all.... At least they kept it for WBB.
Even if a bunch of student athletes were in favor or at least okay with it, we always tend to change where no change is warranted.
Those student athletes probably voted NO on the student fee.Quote:
Originally Posted by techman05
Since WOKEsters are trying to move us to a unisex concept, things like this just help the transition go a little smoother. Get rid of the "Lady" term and the next generation won't think anything of it.
Men are from Mars
Women are from Venus
All other genders are pulled from Uranus.
Fail for sure!Quote:
Originally Posted by Dwayne From Minden
Sure, make your brand "better" by changing from unique and national known Lady Techsters, which means Louisiana Tech and ONLY Louisiana Tech, and change to a nickname used by dozens of other colleges.
Fire-able offense. Brands are successful when they are unique and have a national name. All college fans know Lady Techsters is Louisiana Tech. Epic fail.
Literally, nothing ANY other previous AD has done can top this Epic Failure.
I’m done. These people suck.
Give me Oakes or BVDV over these a** clowns.
Our AD will get hammered in any future Q & A sessions.Quote:
Originally Posted by Bill Brasky
Someone needs to request an FIA for the so called polling he SAYS he did.
This AD, this Dr. Wood dude, is the absolute worst hire in Tech history. Makes hiring Larry Beightol as head football coach look like a genius move! Can't even refer to him as an "empty suit" as that's an insult to empty suits everywhere.
Nope.Quote:
Originally Posted by dawg80
Jerry Stovall. The dismissal of Paul Miller to hire the LSU HOF’er ensured that Tech’s momentum would be stunted, and the critical connections Miller had with other AD’s was lost.
So true.Quote:
Originally Posted by glm47
This weeks failure, and all the other failures over the decades, were made possible by that one.
I'm gonna stick to my assessment that Wood is the worst hire of all time. We know what happened during Stovall's tenure and the adverse effects afterwards, but all of that damage has long ago been absorbed and healed by time. We still don't know the extent of the damage being done by Wood. We do know the crap he's pulled and the failures so far and it's a ton of chit in a very short period of time. The biggest failure is our missing the train out of the failed CUSA station. Damage often takes time to fester and manifest itself. We shall see.
I tend to agree. He may be out there drying off seats in the baseball stadium when we get a brief shower in the 4th inning, but I’m more interested in your forward thinking and deal making. Literally no one in the university admin has been any good at that since FJ Taylor other than Dooley. 36 years since we had someone who could simply get things done.
You think Tech would be where they are now had they been a charter member of the Metro (later changed to CUSA) conference?Quote:
Originally Posted by dawg80
Disagree about FJ being the only forward thinker, Paul Miller definitely was. I did some audit work for the Athletic Dept during the Miller and Stovall regimes, talked with each of them quite a bit. Miller was positioning Tech for the Metro, Stovall was an empty suit making sure Tech knew their place.Quote:
Originally Posted by techman05