Originally Posted by
zharkins
The Learfield deals are generally structured where they guarantee a school a certain amount of money in return for them having complete control of sponsorships. If they collect more money than their guarantee to you, they keep it up to a certain level. Past that threshhold, Learfield and the school split the extra. The school has no real control on how much Learfield collects past the guarantee and G5 schools rarely see any money past the guarantee amount. Often the amount Learfield can keep is nearly as much as the guarantee to the school. Their advantage is they can package their huge portfolio of assets to national advertisers and make big deals that an individual school like us could never get a piece of on our own. In almost all cases, these agreements are much more beneficial to our level of operation than going it alone.