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Nike stock back up over $83.

https://www.marketwatch.com/story/nikes-online-sales-jumped-31-after-company-unveiled-kaepernick-campaign-2018-09-07?link=sfmw_tw

Safety and big returns rarely go hand in hand. Even with today's fall, they're still up 25% on the year. I think we'll know by the end of the year whether or not their gamble paid off.

Certainly possible. My only point is that this is a business decision...not a political one.

Of course, all politics is business.

$43 million THIS MORNING. Obviously, if sales fall, the gamble failed. They were already losing market share to Under Armor and others.

If it is calculated, it would obviously take time to result...

Estimates are they got $43 million in media attention just this morning. Like I said, it's calculated.

Look at all the publicity Nike is getting. They aren't doing this for charity or to further the conversation. This is calculated and they figure they'll make a lot of money off of it. Totally...