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No, it's about branding. The branding was intended to sound out "Lah".

That works with La or even LATECH, but our dumbass people insist on the font LATech which is NOT the brand.

Easy...

Snowflake! :laugh:

HD could explain this to them.

Actually it was not his lame LahTech insistence. It has been our PR and Marketing people who refused to use all caps (LATECH) or LaTech. Instead they have INSISTED on using LATech in almost...

Should we sue them, or will they sue us?

https://www.instagram.com/p/Bj70Y7nnOxu/?r=mg1

Only those who did not follow college football.

Not at all like that.

I don't remember that but I know the east coast team has dibs on both SC and USC

You are describing what Dooley did.

No, I'd say lahtech.com which is the way it is pronounced. Not ElAyetech.com.

Whatever...

Our own people don't know how to market the Dooley pronunciation. They've been screwing it up from...

My response was in your post. I edited rather than quote it. If they insist on spelling out the L A, they should spell out all of it.

L A T E C H

I suppose everybody knows how to spell teck,...

Heard that. LATech.com and we actually encourage the ElAyeTech pronunciation.

If people need to know how to spell out L A, why don't we spell out TECH as well?

FWIW, the dislike of that particular "dumbing down" logo has never been as much about the Ell Aye thing as the unnecessary usage of the "LA ECH" with an otherwise perfect logo.

No it means you don't care, which does make a difference.

we have some blindly follow no matter what

It's NOTHING like what LaLaff is complaining about. They are doing something legally wrong, bragging about it, then complaining when a few in the Louisiana system refuse to go along.

We are...

I didn't like it but it was what they decided to use as our brand. THEN they chose a really bad way to market it and changed the only thing that had ever really worked

This thread is not down on LaTech or LATECH or Louisiana Tech being used as an ID. It is down on LATech and the LA(BlockT)ECH used as the primary logo. Both scream EllAye Tech.

Its a ballgame on TV. What else would the T mean? It was around for over 40 years before Dooley (not a marketing expert) decided to dumb it down.

Do we really want a student who can't ID the most identifiable state of the union? Texas is a close second.

Not as much as HD and his buddy Southland.

We could profit from this according to our admin and Hogdawg...

https://images.footballfanatics.com/FFImage/thumb.aspx?i=/productimages/_2709000/altimages/ff_2709719alt1_full.jpg&w=600

just add...

Yes, he was such a little bitch who treated our authorities as his bitch.

He owned our people like NSU and USM own us in Baseball and Football.

Our elitist people allowed our elitist AD to use branding for dummies instead of taking advantage of an already great brand.



All we have ever needed.

Only those who think the unintentional and wrong branding of Louisiana Tech is acceptable.