It occurred to me that if LSUS joins Louisiana Tech, it might make a lot of sense to have regular games (ie, weekly or so) in Shreveport. I'm not just thinking about men's basketball, but all the spectator sports that compete at a high frequency--women's basketball, baseball, softball (basically, everything but football).
I think doing that would accomplish a lot of useful things for the athletics program:
1. Enhance the students' experience on the Shreveport campus
2. Create a sense of cohesion for the university as a whole
3. Further establish Tech's brand in the Shreveport market
4. Potentially increase attendance. Hopefully, the attendance in Shreveport would be good. But attendance in Ruston could improve,too. Consider the economics of supply and demand. If Ruston's supply was slightly decreased (and moved to Shreveport), presumably the demand for the remaining supply would increase.
I think the main thing for such an effort to be successful would be to have the games regularly and at roughly the same time. For instance, every Saturday evening in Shreveport could come to mean Tech athletics (be it MBB, WBB, baseball, or softball).