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The champions of the Big 12 and SEC conferences will meet in a New Year's Day bowl game annually beginning with the 2014 season, the conferences said Friday in a news release.
The five-year agreement calls for the champions of each conference to be in the matchup "unless one or both are selected to play in the new four-team model to determine the national championship," the statement said.
"Should that occur, another deserving team from the conference(s) would be selected for the game," the release said.
The style of the agreement will be similar to the one the Rose Bowl has with the Big Ten and Pac-12 conferences.
The site of this bowl game is still undetermined.
"A new January bowl tradition is born," SEC commissioner Mike Slive said in the statement. "This new game will provide a great matchup between the two most successful conferences in the BCS era and will complement the exciting postseason atmosphere created by the new four-team model.
"Most importantly, it will provide our student-athletes, coaches and fans with an outstanding bowl experience."