I may be hard-headed, but I'm not shocked. I'm a little surprised because the WAC's primary reference for us was Louisiana Tech.Originally Posted by HogDawg
Several of us have been telling you the same thing for months. Now you act shocked. You're just hard headed. Take a deep breath and ACCEPT IT!!
From what I can tell, the El Ay Tech camp is very small. I could be wrong though.
Our athletic/academic branding baffles me for many reasons. Our branding problems are much, much bigger than the stupid capital A. Our branding failure transcends all aspects of the University. The root of the problem is that our admin neither knows nor agrees with who we are and who we want to be. Until our leaders figure that out, they will continue to send out inconsistent and contradicting messages that weaken our brand. It's painfully obvious that branding is not viewed as a priority at Tech, and it starts at the top. To me it appears Dooley has been our only administrator who truly understood branding, and it's no coincidence that he was not "inbred" like most of our other administrators.
I won't accept our incoherent branding efforts either. As alumni we should never accept failure, mediocrity, ignorance, or stupidity from our admin. I will continue to harp on this because I think it's important, and it gets people to think and talk. A problem can't be fixed until it's identified.
|
|
Reply With Quote