Originally Posted by
ChipDog
First of all, ULM hasn't figured out jack squat. They are only capitalizing on a very simple fact that everyone has knownsince the invention of beer about 12,003 years ago - beer makes collegefootball much more interesting. Whether for better or for worse theintensity of the fans in the stands at those early gridiron battles washeightened when beer was introduced into the realm of collegefootball. There was no NCAA rulings at the time to control what food andbeverages were served so there is no telling what other things were served thatmay have been even more potent than beer.