Originally Posted by
johnnylightnin
Define "our branding desire"...isn't that the cause of this thread. If we're talking about MY branding desire, I think we're trying to solve a problem that doesn't exist. EVERY Saturday people say Mississippi State and nobody strains a tongue on account of it. LTU sounds better TO ME than LAH tech.
It is awesome irony that those who claimed we must embrace what we were already being called are now irate that the masses are now calling us El Aye Tech. That's good stuff right there.