This is an excellent article, where Washington State President, Elson Floyd, is quoted as saying, “Like it or not, football serves as the front door to institutions, with the exception of the Ivy League…The reputation of a school is predicated on athletics. Football is first. Basketball is second.”
It talks about how schools brand themselves through their athletic programs, and says (of football), "you can't afford to be bad at it."
It's also impressive to click on the article about Nick Saban and see the change he has brought about at Alabama, regarding enrollment and alumni donations.
http://thebiglead.com/2013/10/01/col...-is-untenable/
The Saban article actually links to Forbes.com and can be directly accessed here: http://www.forbes.com/sites/tomvanri...go-to-alabama/