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Thread: News Star: Tech, ULM use marketing tactics to get fans in the stands

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    News Star: Tech, ULM use marketing tactics to get fans in the stands

    TDAWG

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    Re: News Star: Tech, ULM use marketing tactics to get fans in the stands

    4000 fans on hand to watch us blow out the Chickens? Not even close. Maybe 2000.

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    Re: News Star: Tech, ULM use marketing tactics to get fans in the stands

    Well written -

    Actually very level handed and didn't try to prop up ulm "just because"...
    ''Don't be a bad dagh..."

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    Re: News Star: Tech, ULM use marketing tactics to get fans in the stands

    Quote Originally Posted by TDAWG View Post
    I thought that was a very well done article by Sean and Tabby. Kudos for them on working together on a project that touches the two biggest universities in the region.
    the bold, the beautiful, theprofessor

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    Re: News Star: Tech, ULM use marketing tactics to get fans in the stands

    No matter how bad or good our Marshall game attendance turns out, the SRO beatdown in Monroe will go down as a success when it was nothing but a total screwup by the goofball Wickstrom. Many of us called it weeks in advance and it happened EXACTLY like we said it would.

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    Re: News Star: Tech, ULM use marketing tactics to get fans in the stands

    It would have been a great article IF it had just been about Tech. The Monroe media will never separate the two until we make it impossible to compare them.

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    Re: News Star: Tech, ULM use marketing tactics to get fans in the stands

    Page 1. Not sports page 1.

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    Re: News Star: Tech, ULM use marketing tactics to get fans in the stands

    Quote Originally Posted by champion110 View Post
    It would have been a great article IF it had just been about Tech. The Monroe media will never separate the two until we make it impossible to compare them.
    It's a better story with the nlulm "facts" brought in.

    A front page story gives our game some additional legs, more awareness.


    "As for avoiding a sellout that produces anything less than a packed house, Tech is taking measures to ensure tickets are appropriately distributed.
    The school will cap private donations at 2,300 for the time being and plans to follow up with organizations and groups like the Boys and Girls Club to confirm their presence."

    ....

    “Really the goal isn’t to sell it out, it’s to create better attendance at all the other games,” McClelland said. “What good would we have accomplished if we sell 8,000 tickets to this one game and the rest of the games we have 800 people? At the end of the day, what you’re trying to do is create an opportunity to expose as many people to the product as possible so that your new average is higher than before.”
    Louisiana Tech University
    Flagship of the University of Louisiana System

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    Re: News Star: Tech, ULM use marketing tactics to get fans in the stands

    Quote Originally Posted by Dawgpix View Post
    “Really the goal isn’t to sell it out, it’s to create better attendance at all the other games,” McClelland said. “What good would we have accomplished if we sell 8,000 tickets to this one game and the rest of the games we have 800 people? At the end of the day, what you’re trying to do is create an opportunity to expose as many people to the product as possible so that your new average is higher than before.”
    That's pretty much a bitch slap right across Wickstrom's face -

    And they printed it...

    Much much more pointed and direct than Dooley's ELITE comments and these comments were made for all the world to see
    ''Don't be a bad dagh..."

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    Re: News Star: Tech, ULM use marketing tactics to get fans in the stands

    Quote Originally Posted by dawgpix View Post
    it's a better story with the nlulm "facts" brought in.

    A front page story gives our game some additional legs, more awareness.


    "as for avoiding a sellout that produces anything less than a packed house, tech is taking measures to ensure tickets are appropriately distributed.
    the school will cap private donations at 2,300 for the time being and plans to follow up with organizations and groups like the boys and girls club to confirm their presence."

    ....

    “really the goal isn’t to sell it out, it’s to create better attendance at all the other games,” mcclelland said. “what good would we have accomplished if we sell 8,000 tickets to this one game and the rest of the games we have 800 people? At the end of the day, what you’re trying to do is create an opportunity to expose as many people to the product as possible so that your new average is higher than before.”
    Wtg TM!

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    Re: News Star: Tech, ULM use marketing tactics to get fans in the stands

    Quote Originally Posted by Dwayne From Minden View Post
    Much much more pointed and direct than Dooley's ELITE comments and these comments were made for all the world to see
    +1 to McClelland. Very nicely put.

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    Re: News Star: Tech, ULM use marketing tactics to get fans in the stands

    That was awesome!

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    Re: News Star: Tech, ULM use marketing tactics to get fans in the stands

    Quote Originally Posted by Dawgpix View Post
    “Really the goal isn’t to sell it out, it’s to create better attendance at all the other games,” McClelland said. “What good would we have accomplished if we sell 8,000 tickets to this one game and the rest of the games we have 800 people? At the end of the day, what you’re trying to do is create an opportunity to expose as many people to the product as possible so that your new average is higher than before.”
    Love the quote by McClelland!

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    Re: News Star: Tech, ULM use marketing tactics to get fans in the stands


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    Re: News Star: Tech, ULM use marketing tactics to get fans in the stands

    The "masses" will not catch it.

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