What is a trademark?
A trademark is any word, phrase, symbol, design, sound, smell, color product configuration, group of letters or numbers, or combination of these that is adopted and used by an organization to identify its products or services, and to distinguish them from products and services made, sold, or provided by others. For an organization, a trademark is one of its most important assets. It is vital therefore, that trademarks be used carefully. The University of Georgia desires to associate its trademarks with quality, reliable products that are competitively priced.
The University of Georgia owns and controls its name(s) and other marks, logos, insignias, seals, designs and symbols which include the use of, but are not limited to: “Georgia ”, “University of Georgia”, “Georgia Bulldogs”, “Bulldogs”, “Dawgs”, “UGA”, “University of Georgia Athletic Association”, “Between The Hedges”, “How Bout Them Dogs”, “Go You Silver Britches”, “Hairy Dawg”, the oval “G” mark , the “Bulldog Head” mark , the “Standing Bulldog” mark, the “Football Helmet” mark , The University’s Seal , and The University’s “Arch” mark . These marks are used for sale, promotional, and advertising purposes and are well known and recognized by the general public and associated with the University in the public mind.