They have no idea how important....no, "important" doesn't cover it. There may not be a term to capture what beating Tech in anything means to NSU. And, it's not just athletics. It's in everything. NSU compares itself to Tech across the board. And ANY favorable comparison is celebrated. I mean, let's say Tech's enrollment drops 5% one fall, and NSU's drops 3%. Hell! they'll be high-fiving each other around here and shouting "We wrecked Tech in enrollment!"
I am not exaggerating.