I don't want to play them either, and wouldn't go to the game if we did. However, for some it is nostalgia. I know several people who were at the NSU game simply because of the old state fair rivalry, and didn't come back after that game either.
If our athletic Admin can get up off their collective ass, there are and have been for several year better options, we simply haven't chosen to take them for all the reasons mentioned on here before and some that probably haven't been discussed.