The biggest thing most other schools do well that we can't wrap our heads around is consistency. Think of your favorite restaurant. One of the things I look for in a good restaurant is originality, but equally as important is consistency. Create a pattern that is easy to follow. With game day gear, wear blue every game but red out. With chants/cheers, specify how many times something should be repeated. USE THE VIDEO BOARD AS A GUIDE! Year after year, if you do the same thing, more people will get on board.