Quote Originally Posted by HogDawg View Post
Actually, according to this article from from "L.A. Now" (or maybe it's really "Louisiana Now", ), the University of Southern California owns the rights to the "USC" trademark, and that decision has already been upheld in a federal U.S. Appeals court. In my opinion, that's exactly how it SHOULD be. Nobody ever heard South Carolina called "USC" until the last decade or so.

http://latimesblogs.latimes.com/lano...me-letter.html
They both have a trademark to USC. South Carolina first use of USC in commerce was 1890 (according to link). Southern California used it in 1910.
bad links see below