Correct stance. LAH Tech or LA Tech, it really doesn't matter. Spelled one way on the logo. Logo has a Louisiana on it. Louisiana Tech is usually said or spelled out during games. They usually mention "Ruston, Louisiana" as where we are from.
If someone can't pick up on LAH-Tech or L.A. Tech, whichever, being Louisiana Tech during the course of a game they are just idiots.
it must be a bigger deal for people that live in LA than out of state.
Perhaps for me this is a bigger deal because I've seen it from an outsider's perspective. I've spent so much time traveling throughout the country for the past 25 years that I know the impact of our brand, how people view Tech, and especially how we're viewed vs. other schools outside the P5 and even within the P5 because of our brand. And for the most part we've had that brand fall into our lap.
There are individuals perhaps too close to the situation that don't see that. They don't see this in any way from an outsider's point of view and how valuable that brand has become over time.
Don't speak for me please. I care GREATLY about Louisiana Tech's brand. LA Tech, La Tech, "lah tech" pronunciation by a game announcer,... is simply not a big deal. EVERYONE knows we are talking about LOUISIANA TECH UNIVERSITY.
Now puppy dog cartoon head logos with no LA Tech and similar text totally destroys our branding and logo recognition. That could be anybody. The complaints are severely misguided.
The "Lah" Tech doesn't bother me....although I guess it should. After all, you never hear "Vah" Tech, or "Jah" Tech, or even "Tex" Tech. Those schools always have their full name used.
I don't even know why anyone, including some goofy sports TV dude, would want to say "El" "A" Tech. That's three syllables. "Lah" Tech is just two.
I will say as I always have, I write La Tech, but have always said Louisiana Tech. My parents and grandparents always say/said Louisiana Tech. Simple.
I understand your point but to honestly answer your question, it's never bothered me. I've been called Way-Dee-Pooh for 30 something years. LA doesn't bother me.
That's a bit dramatic and completely asinine to imply that I don't care about the brand. If I didn't care I wouldn't be on here, I wouldn't travel thousands of miles for games, and I wouldn't be sportin' Tech gear when I'm going to the grocery store or flying around the continent.
I care more about reputation than a pronunciation. I care more about championships than a pronunciation. I care more about both teams playing in March Maddness than a pronunciation. I care more about making it to the College World Series, doubling the endowment, getting a new coach for the Dunkin' Dawgs, curb stomping power 5 schools in all sports (especially in state), and for heaven's sake - replacing pepsi with coke. But now I'm getting a bit dramatic.
I travel a lot too. When someone looks at my shirt or hat that says "LA TECH" they always say "oh, you went to Louisiana Tech", not ellaye tech.
I've heard "Vah Tech" a few times recently on tv and radio.