If they are lying about the dog's heritage (which they have no reason to do), Id gladly accept the truth. The family and breeder isnt an issue, if they want to be anonymous, let em. What "earnings" would the breeder donate back? The articles says that the breeder "donated" the dog, which would mean he/she didnt charge for breeding it.
Ultimately, whining about it here wont get you the answers you seek. You'll have to go ask someone involved about the process. I just dont see the point in complaining if nothing is actually going to be done about it.