1. Students need a reason other than "ever loyal be". Sad but true. Been that way forever.
2. Ticket prices are not related to current demographics which vary greatly from 30 years ago. I'm all about logic and increase ticket prices is EXACTLY what is keeping the "average Joe" family of four out of the TAC on Thursday and Saturday nights. Our brilliant marketing team has no idea that they need to do more than tweet a day or two before the game.