Lots of opinions on ticket pricing on this board. I listened to Dwayne opine on BTB Radio about it this week. Dwayne, what do you (and anyone else) think about this idea for the blue seats in the TAC, and maybe east side wing seats for football? A catch would be that these are season tickets to try and get people to every game.
The Florida Panthers a few years ago did a promotion where fans had the choice of 7 different ticket level packages and could pick the one they wanted and drumroll please…NAME YOUR PRICE!
A couple of great points about this promotion was unlike ones that have been done in the past there were very few restrictions and limits on this.
Most of the time these apply to “only 300 level seats”, “must have a minimum purchase of 18 games”, etc etc.
They had seven choices…you name your price. That simple!
Now here is the real kicker in my eyes, here is a quote from the Florida Panthers about the promotion. An unbelievable acute sense of their surroundings and awareness of the multiple parties they need to please when running a sports franchise!
Darren Rovell of CNBC saw the promotion thusly after speaking with team president Michael Yormark:
“He mentioned to me that each new fan was worth something beyond just how much they pay for the ticket and food. That fan is also worth something to the sponsors. More eyeballs at the arena means more eyeballs for sponsor signage, which allows Yormark to rationalize higher pricing at that level. The argument against going as low as you could go has always been that you’d price yourself so low that you’d devalue your product. Yormark says that theory doesn’t work in sports because the product isn’t the same every year.”
WOW! What a great quote from the team president! He realizes that fans are worth something to the sponsors and he is doing one thing for the fans: giving them a reason to come catch out the team and the sponsors. He is creating VALUE and demonstrating to the fans that yes we know not everyone can sit center ice all year, name your price and we will see if we can work something out. Fair?