Butler ain't afraid to use "Dawgs"

[Tech77]

Exactly. I agree. Furthermore, it's not like we don't have a long history of using "DAWGS" too......

Yes, we do. Until recently. He is right about this.

[sportdawg]

Here's an article from 2006 referencing "Dunkin' Dawgs"
2008: Dunkin' Dawgs
T-Mac's Bio has Dunkin' Dawgs - SHH

Now: Dunkin Dogs Visit Ruston Elementary -

[sportdawg]

[glm47]

Same peeps who changed to the red T and started the EllAye Tech crap.

I hate the EllAye Tech and Lah Tech. Whoever decided that is a dumbass and should be fired. We are Louisiana Tech.

Same goes for Dawgs vs Dogs. Should never have been changed.

We clueless when it comes to branding.

[Tech77]

I hate the EllAye Tech and Lah Tech. Whoever decided that is a dumbass and should be fired. We are Louisiana Tech.

Same goes for Dawgs vs Dogs. Should never have been changed.

We clueless when it comes to branding.

from the Dallas Cowboys?

[PawDawg]

I hate the EllAye Tech and Lah Tech. Whoever decided that is a dumbass and should be fired. We are Louisiana Tech.

Same goes for Dawgs vs Dogs. Should never have been changed.

We clueless when it comes to branding.

The people who decided not longer work for Tech atheltics. I doubt the guy who gave the okay gets fired. He trusted the judgement of those working under him, but since they are all gone our AD is in charge. Any branding fails now belong to him.

[glm47]

from the Dallas Cowboys?

So that was Dooley's bright idea. Not one of his better ones.

[Dawg06]

It was Dooley's Dawgs. He wasn't the one who started this 'Dogs crap. That came a few years after he left.

[Tech77]

It was Dooley's Dawgs. He wasn't the one who started this 'Dogs crap. That came a few years after he left.

GLM was asking about the LaTech logo and branding.

[The Historian]

So that was Dooley's bright idea. Not one of his better ones.

I don't believe "Ele A Tech" was Dooley. And I hate it as much as you do. Using "Lah Tech" was definitely Dooley. I respectfully disagree with you on "Lah Tech".

When he became president in the 80s, Dan Reneau began sending memos to Keith Prince, who was the SID at the time, to correct TV media members - local, regional, and national - who would call Tech "Lah Tech" on the air. He wanted them to use "Tech".

Two national media members in particular laughed at this. John Saunders and Tim Brando, both doing games for ESPN. Brando told Keith "outside of a 90-mile radius of Ruston, you're known coast to coast as "Lah Tech". Do you not know what that does for you? Embrace it".

Beginning in the mid-90s I spent more than 250 weeks traveling for my job throughout the country over a 10-year stretch. "Lah Tech" is how Tech is known everywhere outside of north Louisiana. Nationally, even casual sports fans use that term. It was also surprising to me how differently Tech was viewed outside of Louisiana.

From a distance Dooley saw the same thing I saw in my travels. When he became AD he told Reneau that schools would kill for that type of national branding - "Lah Tech" and the T logo. We did embrace it. And we were much better off for it.

The alternative is to have no national brand and just be irrelevant.

[Dwayne From Minden]

I don't believe "Ele A Tech" was Dooley. And I hate it as much as you do. Using "Lah Tech" was definitely Dooley. I respectfully disagree with you on "Lah Tech".

When he became president in the 80s, Dan Reneau began sending memos to Keith Prince, who was the SID at the time, to correct TV media members - local, regional, and national - who would call Tech "Lah Tech" on the air. He wanted them to use "Tech".

Two national media members in particular laughed at this. John Saunders and Tim Brando, both doing games for ESPN. Brando told Keith "outside of a 90-mile radius of Ruston, you're known coast to coast as "Lah Tech". Do you not know what that does for you? Embrace it".

Beginning in the mid-90s I spent more than 250 weeks traveling for my job throughout the country over a 10-year stretch. "Lah Tech" is how Tech is known everywhere outside of north Louisiana. Nationally, even casual sports fans use that term. It was also surprising to me how differently Tech was viewed outside of Louisiana.

From a distance Dooley saw the same thing I saw in my travels. When he became AD he told Reneau that schools would kill for that type of national branding - "Lah Tech" and the T logo. We did embrace it. And we were much better off for it.

The alternative is to have no national brand and just be irrelevant.

This...

[DJDAWG]

I don't believe "Ele A Tech" was Dooley. And I hate it as much as you do. Using "Lah Tech" was definitely Dooley. I respectfully disagree with you on "Lah Tech".

When he became president in the 80s, Dan Reneau began sending memos to Keith Prince, who was the SID at the time, to correct TV media members - local, regional, and national - who would call Tech "Lah Tech" on the air. He wanted them to use "Tech".

Two national media members in particular laughed at this. John Saunders and Tim Brando, both doing games for ESPN. Brando told Keith "outside of a 90-mile radius of Ruston, you're known coast to coast as "Lah Tech". Do you not know what that does for you? Embrace it".

Beginning in the mid-90s I spent more than 250 weeks traveling for my job throughout the country over a 10-year stretch. "Lah Tech" is how Tech is known everywhere outside of north Louisiana. Nationally, even casual sports fans use that term. It was also surprising to me how differently Tech was viewed outside of Louisiana.

From a distance Dooley saw the same thing I saw in my travels. When he became AD he told Reneau that schools would kill for that type of national branding - "Lah Tech" and the T logo. We did embrace it. And we were much better off for it.

The alternative is to have no national brand and just be irrelevant.

And, this...

[Dawgpix]

A side note:
I've been in the Toledo area for three days...just about in the middle from Columbus to Ann Arbor. I've had fun talking rivalry with the locals. Some Buckeyes. Some are Woverines. HOWEVER, when several of them saw my LATech logo and State-T on my jacket, they told me "I've always thought that was a cool logo."...unsolicited.
One of them said' "My mom loves Terry Bradshaw and Phil Robertson, too."
Another side note:
On the way back to the Detroit airport Google sent me towards Ann Arbor. I got within 9 miles of the Big House, so I said what the hell and drove a 360 around it. WOW! Now I want to attend a game there (but only with a team...getting caught in that crowd would be a pain as a fan.).
Hey, App. State made an appearance there.

[counselingdawg]

Is Virginia Tech referred to as "Vah Tech" ? Is Georgia Tech referred to as "Gah Tech"?

[PawDawg]

Is Virginia Tech referred to as "Vah Tech" ? Is Georgia Tech referred to as "Gah Tech"?

Virginia rolls off as 3 syllables. Georgia as 2 syllables. Talking heads need to shorten up the 5 syllables in Louisiana.

The mistake we made, IMO, was not educating our own marketing department in what we were trying to achieve. It certainly wasn't to get the "EllAye" thing.

As it turns out our most used logo is the biggest fail of all.