Billboards, Radio, TV/Internet, Social Media. There's your best bang for the buck. (And word of mouth still beats them all - which is why our entire focus needs to be game day experience. Do it big, do it right)
"eye fo an eye and toof fo a toof" - Idiot in Missouri
Tradeouts should be a tit-for-tat. They should never dominate a broadcast. Each partner should monitor the trade so a fair trade is occurring. If the TNS ads dominate a broadcast we oughta have promotionals on every pager of the newspaper . . . every day.
So . . . when there are lots of tradeouts, what does that mean? Less and less paid ads.
"Folks, our President is STEPPING UP & it is up to all of us FANatics to support what he is trying to do."
Seems to me, this would be a great way for LA Tech football to be introduced to a whole new sector of fans. We could pick up a lot of walk up traffic on game day this way.
We could even have the charity be something which the Biomedical Engineering faculty at Tech supports/researches, so we could have the event help support the academic side...