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Thread: Tech dumps CLC for Learfield Licensing Partners

  1. #16
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    Re: Tech dumps CLC for Learfield Licensing Partners

    Quote Originally Posted by Dwayne From Minden View Post
    Main thing it has all our marketing of sports properties all under one roof
    Thanks for feedback.
    So we were fragmented by sport with CLC?
    I remember Lady Techster's were last on the Adidas train, was that part of being with CLC?
    Will we be getting a dedicated marketing team with Learfield?

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    Re: Tech dumps CLC for Learfield Licensing Partners

    Quote Originally Posted by Dwayne From Minden View Post
    Maybe they will be more proactive with our own book store so it can offer true gear that our coaches wear from our various teams

    That I don't get at all -
    Our adidas team rep was in town for MState game. ( He's a former MState equip manager.).

    He's already visited with bookstore and FanBase downtown to see about improving on all the inventory which would go towards more retail sales.
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  3. #18
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    Re: Tech dumps CLC for Learfield Licensing Partners

    Quote Originally Posted by ETxBullDawg View Post
    Thanks for feedback.
    So we were fragmented by sport with CLC?
    I remember Lady Techster's were last on the Adidas train, was that part of being with CLC?
    Will we be getting a dedicated marketing team with Learfield?
    WE have a dedicated marketing team with Learfield - its LaTechSportsProperties
    ''Don't be a bad dagh..."

  4. #19
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    Re: Tech dumps CLC for Learfield Licensing Partners

    Quote Originally Posted by Dawgpix View Post
    Our adidas team rep was in town for MState game. ( He's a former MState equip manager.).

    He's already visited with bookstore and FanBase downtown to see about improving on all the inventory which would go towards more retail sales.
    Great to hear
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  5. #20
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    Re: Tech dumps CLC for Learfield Licensing Partners

    Quote Originally Posted by Dwayne From Minden View Post
    WE have a dedicated marketing team with Learfield - its LaTechSportsProperties
    http://www.learfield.com/partner/lou...tech-bulldogs/

  6. #21
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    Re: Tech dumps CLC for Learfield Licensing Partners

    For some reason, I thought I've heard a lot of malcontent with the way Learfield has been handling their partnership with Louisiana Tech. Am I wrong?

  7. #22
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    Re: Tech dumps CLC for Learfield Licensing Partners

    Quote Originally Posted by Dwayne From Minden View Post
    WE have a dedicated marketing team with Learfield - its LaTechSportsProperties
    I'm not sure how dedicated they are, but we have been paying for this service for many years now. It appears Perot is truly on board for LaTech which is something we did not have with the previous two (really 1.5) Learfield peeps.

  8. #23
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    Re: Tech dumps CLC for Learfield Licensing Partners

    So what are the measuring sticks, for Joe Alumni, to gauge how well Learfield does vs the banished CLC???

  9. #24
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    Re: Tech dumps CLC for Learfield Licensing Partners

    Quote Originally Posted by ETxBullDawg View Post
    So what are the measuring sticks, for Joe Alumni, to gauge how well Learfield does vs the banished CLC???
    IMO Seeing more items in stores in North Louisiana. Maybe even a larger selection of items online.

  10. #25
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    Re: Tech dumps CLC for Learfield Licensing Partners

    Quote Originally Posted by Dawg06 View Post
    Until now... Learfield and IMG are merging... http://www.sportsbusinessdaily.com/D...Learfield.aspx
    More on the merger... http://collegead.com/what-the-potent...n-for-schools/

  11. #26
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    Re: Tech dumps CLC for Learfield Licensing Partners

    Quote Originally Posted by Dawgpix View Post
    Our adidas team rep was in town for MState game. ( He's a former MState equip manager.).

    He's already visited with bookstore and FanBase downtown to see about improving on all the inventory which would go towards more retail sales.
    Great. I need a new polo or three.

  12. #27
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    Re: Tech dumps CLC for Learfield Licensing Partners

    Quote Originally Posted by Dwayne From Minden View Post
    Maybe they will be more proactive with our own book store so it can offer true gear that our coaches wear from our various teams

    That I don't get at all -
    Bookstore had exactly ONE Adidas polo when I was in there a couple of weeks ago. It was nice and the sideline but ONE? I am a fan of Adidas dry fit, golf gear and like it better than Nike or Under Armour. Hopefully more have arrived but the selection for game week one was pitiful.

  13. #28
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    Re: Tech dumps CLC for Learfield Licensing Partners

    The "Shop" button at LaTechSports.com leads to Fanbase https://fanbaseruston.com/

  14. #29
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    Re: Tech dumps CLC for Learfield Licensing Partners

    Quote Originally Posted by sportdawg View Post
    The "Shop" button at LaTechSports.com leads to Fanbase https://fanbaseruston.com/
    That is what I was told. Looks like at least one retailer is hustling.
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  15. #30
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    Re: Tech dumps CLC for Learfield Licensing Partners

    Quote Originally Posted by Dawgpix View Post
    That is what I was told. Looks like at least one retailer is hustling.
    Is that the mayor's wife, or did I dream that?

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