Originally Posted by
Dawg-n-Pony
I agree with you about the "institution". It has a market, platform, etc that the athlete benefits from. And that shouldnt be ignored. Just like the impact the players have had on growing that platform shouldnt be ignored.
I would also add that the institution has changed over the last 80 years. I dont think anyone here would argue that its about revenue 1st 2nd and last. And the school needs players to generate revenue. Duke/Kentucky spend north of $20M a year on their program. Any question as to why they get majority of high school stars?
And currently, there is not anywhere else the common athlete can go to find this. But the elite athletes are finding homes overseas instead of college...and still finding their way back to the NBA. Australia will be launching a new league aimed at recruiting top talent away from NCAA until they are NBA eligible. Nothing like the NCAA yet, but if the NCAA doesnt modernize...it will lose players and revenue unnecessarily. Which will eventually eat away at bottom line.
Again I ask, would the institution be as "helpful" if this were not a lucrative deal for them? How would allowing players to earn money on their likeness or xfer without penalty hurt the game?