I know this link might not work but WSJ January 7 story on how Clemson is creative in competing against Alabama.

Here is an excerpt:

In December 2015, a young man in the Clemson University athletic department received a surprising email. It came from a staff member at Manchester United, the world-famous English Premier League team.
The message: “We want to be more like Clemson.”

For a school whose mention often prompts Google searches for “Where is Clemson?” the email was a huge victory. It came in response to the Tigers’ enhanced social-media efforts to capture the school’s rural location (Clemson, S.C.) and the people who make the football program go.

The link:

https://www.wsj.com/articles/the-riv...ma-11546785398