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Thread: Learfield contract?

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    Learfield contract?

    Our contract with them provided about $650,000 annually and is expiring. Some were discussing this recently and making some comparisons and wondering what the new deal would look like. UAB just announced their new arrangement will bring in $1.7 million and I wonder how close we will be.

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    Re: Learfield contract?

    Quote Originally Posted by Exes&Ohs View Post
    Our contract with them provided about $650,000 annually and is expiring. Some were discussing this recently and making some comparisons and wondering what the new deal would look like. UAB just announced their new arrangement will bring in $1.7 million and I wonder how close we will be.
    UAB's deal also provides for bonuses if certain revenue targets are exceeded. UL-Lafayette's 2018 deal was for $1.4 million per year plus possible bonus revenue if revenue targets were exceeded. Our current deal expires June 30.

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    Re: Learfield contract?

    My guess will be in the $750,000 to $800,000 annually

    Hope I'm wrong -
    ''Don't be a bad dagh..."

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    Re: Learfield contract?

    Quote Originally Posted by The Historian View Post
    UAB's deal also provides for bonuses if certain revenue targets are exceeded. UL-Lafayette's 2018 deal was for $1.4 million per year plus possible bonus revenue if revenue targets were exceeded. Our current deal expires June 30.
    Our agreement provided bonuses but apparently the targets were never met.

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    Re: Learfield contract?

    Any example showing Tommy can negotiate?

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    Re: Learfield contract?

    Quote Originally Posted by Exes&Ohs View Post
    Our agreement provided bonuses but apparently the targets were never met.
    In the real world, this would be one of the metrics used to measure the AD’s comp. I guess not at Tech though.

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    Re: Learfield contract?

    Quote Originally Posted by glm47 View Post
    In the real world, this would be one of the metrics used to measure the ADís comp. I guess not at Tech though.
    In all fairness we need to acknowledge that the targets were ever met by any of the previous athletic directors either.

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    Re: Learfield contract?

    Quote Originally Posted by glm47 View Post
    In the real world, this would be one of the metrics used to measure the AD’s comp. I guess not at Tech though.
    The Learfield deals are generally structured where they guarantee a school a certain amount of money in return for them having complete control of sponsorships. If they collect more money than their guarantee to you, they keep it up to a certain level. Past that threshhold, Learfield and the school split the extra. The school has no real control on how much Learfield collects past the guarantee and G5 schools rarely see any money past the guarantee amount. Often the amount Learfield can keep is nearly as much as the guarantee to the school. Their advantage is they can package their huge portfolio of assets to national advertisers and make big deals that an individual school like us could never get a piece of on our own. In almost all cases, these agreements are much more beneficial to our level of operation than going it alone.

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    Re: Learfield contract?

    Quote Originally Posted by glm47 View Post
    In the real world, this would be one of the metrics used to measure the AD’s comp. I guess not at Tech though.
    Keep in mind, it's bonus money that's paid if Learfield exceeds its targets for sales made by their employees, not Tech's.

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    Re: Learfield contract?

    Quote Originally Posted by zharkins View Post
    The Learfield deals are generally structured where they guarantee a school a certain amount of money in return for them having complete control of sponsorships. If they collect more money than their guarantee to you, they keep it up to a certain level. Past that threshhold, Learfield and the school split the extra. The school has no real control on how much Learfield collects past the guarantee and G5 schools rarely see any money past the guarantee amount. Often the amount Learfield can keep is nearly as much as the guarantee to the school. Their advantage is they can package their huge portfolio of assets to national advertisers and make big deals that an individual school like us could never get a piece of on our own. In almost all cases, these agreements are much more beneficial to our level of operation than going it alone.
    Well said and posted just before my post.

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