This is why no steps presented to you will ever amount to anything more than "more systemic racism BS"...because you haven't completed step one. Any step is BS if you don't believe there's a problem.
I think fewer and fewer people take your position. It doesn't mean you're wrong, but it does mean you're on the wrong side of the populace. Just as Nike didn't lose significant money for embracing CK, the NFL (and Uber, and whoever else) is making a business decision. It'll be interesting to see what the populist party in power does if the populace embraces a position they oppose. Maybe with an adept politician it could be spun and finessed, but y'all ain't got one of those.