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Thread: Job Opening: Assoc. Athletic Director for Brand Engagement

  1. #16
    2003 BB&B Basketball Pick 'Em Champion inudesu has a reputation beyond reputeinudesu has a reputation beyond reputeinudesu has a reputation beyond reputeinudesu has a reputation beyond reputeinudesu has a reputation beyond reputeinudesu has a reputation beyond reputeinudesu has a reputation beyond reputeinudesu has a reputation beyond reputeinudesu has a reputation beyond reputeinudesu has a reputation beyond reputeinudesu has a reputation beyond repute inudesu's Avatar
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    Re: Job Opening: Assoc. Athletic Director for Brand Engagement

    Quote Originally Posted by HogDawg View Post
    Why would anybody do that? If that is a person's goal, they're over-educated and lack ambition.
    Quote Originally Posted by PawDawg View Post
    We are usually the training ground for up and comers for much less than this advertised salary which is about what a teacher would make with a masters.

    Sounds like Dr. Wood is looking for somebody other than a trainee, but limited on what he can pay them.

    There are only so many AD jobs. I imagine there are lots of paths to get one, but this would be one route.

  2. #17
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    Re: Job Opening: Assoc. Athletic Director for Brand Engagement

    Louisiana Tech Barnes & Noble is a little better regarding putting out better products.

    The only issue I had with them last time I visited is trying to find a basic State-T coffee mug. These were the only selection. No one vet this stuff out before they order and put it their shelves.






  3. #18
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    Re: Job Opening: Assoc. Athletic Director for Brand Engagement

    I have a basic State T mug like the third one above but the real logo. It was a Christmas present several years ago so I'm not sure where they got it.

  4. #19
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    Re: Job Opening: Assoc. Athletic Director for Brand Engagement

    What I really want this person to do is get us added to the Homefield Apparel group. You can't tell me they couldn't dig up some cool looking old Bulldog wearing a beanie from a Lagniappe photo and make it look amazing. Or a retro Lady Techsters hoodie. Or something. I think we have multiple threads here through the years looking for that type of thing.

    https://www.homefieldapparel.com/?rsc=967262

  5. #20
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    Re: Job Opening: Assoc. Athletic Director for Brand Engagement

    Quote Originally Posted by inudesu View Post
    What I really want this person to do is get us added to the Homefield Apparel group. You can't tell me they couldn't dig up some cool looking old Bulldog wearing a beanie from a Lagniappe photo and make it look amazing. Or a retro Lady Techsters hoodie. Or something. I think we have multiple threads here through the years looking for that type of thing.

    https://www.homefieldapparel.com/?rsc=967262

    Let's flood their inbox! (fill out name, email, school)

    Homefield | Suggest a School

  6. #21
    Moderator & 2008 NFL Survivor Contest Champion sportdawg has a reputation beyond reputesportdawg has a reputation beyond reputesportdawg has a reputation beyond reputesportdawg has a reputation beyond reputesportdawg has a reputation beyond reputesportdawg has a reputation beyond reputesportdawg has a reputation beyond reputesportdawg has a reputation beyond reputesportdawg has a reputation beyond reputesportdawg has a reputation beyond reputesportdawg has a reputation beyond repute sportdawg's Avatar
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    Re: Job Opening: Assoc. Athletic Director for Brand Engagement

    Quote Originally Posted by qng001 View Post
    Let's flood their inbox! (fill out name, email, school)

    Homefield | Suggest a School
    done

  7. #22
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    Re: Job Opening: Assoc. Athletic Director for Brand Engagement

    Quote Originally Posted by sportdawg View Post
    done
    ditto
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  8. #23
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    Re: Job Opening: Assoc. Athletic Director for Brand Engagement

    Quote Originally Posted by qng001 View Post
    Let's flood their inbox! (fill out name, email, school)

    Homefield | Suggest a School
    good looking stuff. I also like 47 brand, but we aint there either

  9. #24
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    Re: Job Opening: Assoc. Athletic Director for Brand Engagement

    Quote Originally Posted by skilldawg View Post
    good looking stuff. I also like 47 brand, but we aint there either
    I have bought 3 or 4 of the 47 Tech hats at Academy in the past, but now I cant find them anywhere, not even online.

  10. #25
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    Re: Job Opening: Assoc. Athletic Director for Brand Engagement

    So, add to the job requirements......

    “Make sure Aramark has enough water.” Someone capable of ensuring that is worth an extra 10% in salary. Someone who can do the simple stuff right. Let’s find that person.

  11. #26
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    Re: Job Opening: Assoc. Athletic Director for Brand Engagement

    Quote Originally Posted by Bulldawg81 View Post
    I have bought 3 or 4 of the ‘47 Tech hats at Academy in the past, but now I can’t find them anywhere, not even online.
    I have an account with them and have never seen one

  12. #27
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    Re: Job Opening: Assoc. Athletic Director for Brand Engagement

    Quote Originally Posted by skilldawg View Post
    I have an account with them and have never seen one
    I still have a couple that I wear, but I guess I wont be getting any new ones.

  13. #28
    2003 BB&B Basketball Pick 'Em Champion inudesu has a reputation beyond reputeinudesu has a reputation beyond reputeinudesu has a reputation beyond reputeinudesu has a reputation beyond reputeinudesu has a reputation beyond reputeinudesu has a reputation beyond reputeinudesu has a reputation beyond reputeinudesu has a reputation beyond reputeinudesu has a reputation beyond reputeinudesu has a reputation beyond reputeinudesu has a reputation beyond repute inudesu's Avatar
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    Re: Job Opening: Assoc. Athletic Director for Brand Engagement

    Quote Originally Posted by inudesu View Post
    What I really want this person to do is get us added to the Homefield Apparel group. You can't tell me they couldn't dig up some cool looking old Bulldog wearing a beanie from a Lagniappe photo and make it look amazing. Or a retro Lady Techsters hoodie. Or something. I think we have multiple threads here through the years looking for that type of thing.

    https://www.homefieldapparel.com/?rsc=967262

    They're adding LSU to their collection this week.

  14. #29
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    Re: Job Opening: Assoc. Athletic Director for Brand Engagement



    Reginald McIntyre (Reggie) is the new Assistant Athletics Director for Brand Engagement at Louisiana Tech after spending the past four years at Wichita State. He will be in charge of brand engagement at Louisiana Tech, overseeing all the marketing strategy efforts for the 16 athletic teams. He will also have direct oversight of our creative video department while working diligently and creatively to enhance the gameday experience for the student-athletes and fan base.

    Q: What is your background? Who is Reggie McIntyre?

    A: Im originally from North Carolina, where I graduated from North Carolina State University with my bachelors in Sport Management. I then obtained my masters degree in sport administration at the University of Louisville.

    During the course of my career Ive had direct supervision of the overall marketing strategy at two separate Division 1 institutions, which focused on both revenue enhancement and brand development.

    Outside of work, I love music and technology. I love video games and the e-sports industry.

    Q: What is your goal for the first month on the job at Louisiana Tech?

    A: During the first month my main goal is to shape and cultivate our department culture. John Maxwell once said if your habits dont line up with your dreams, then you need to either change your habits, or change your dreams. We want to build a team that wants to compete and showcase LA Tech at its finest. If an aspect of our department can be measured we want to strive to be number one in that area.

    Recruiting young minds is at the top of my list. I am looking for energetic people that want to make a difference to help improve our brand. Internships are available and I can be reached at mcintyre@latech.edu.

    We will focus on the three pillars of sport marketing which are fan development, brand management, and revenue generation. We want to connect with all of our sporting community, converse with our head coaches to learn what is important to them, and learn from our student-athletes because that is who we serve.

    Q: What are some of the brand engagement strategies that you incorporated at Wichita State that you would like to bring to Ruston?

    First and foremost, I want to invest in the fans and make data-based decisions. We will make sure we survey past purchasers, search social media, and ask questions in the community. I look forward to hearing from fans because their voices matter. I hope to make game days memorable for anyone who steps foot in our venues.

    We want to continue to build upon our brand. Student-athlete experience both on and off the field is critical. We want to dive deeper and tell the stories of our student-athletes, coaches, and staff by personalizing our marketing messages. Using our content to educate will be fun because we want to celebrate who we are.

    Q: What was it about this job that interested you?

    A: Louisiana Tech Athletics is investing in external operations and wants to compete in all aspects. LA Tech has the potential to become a national power under the direction of the Director of Athletics, Dr. Eric A. Wood. I love building programs. This job provides an opportunity to create, teach, and most importantly make a difference.

    Q: What are your early impressions of the people at Louisiana Tech and within the Ruston community?

    A: I love the people here. Everyone has treated me like family. From my first interview to my arrival in Ruston everything has been first class. I am thrilled to be joining the LA Tech and Ruston community.

    LINK (Lincoln Parish Journal): McIntyre off and running to enhance LA Tech brand

  15. #30
    Champ Bulldog Tom has a brilliant futureBulldog Tom has a brilliant futureBulldog Tom has a brilliant futureBulldog Tom has a brilliant futureBulldog Tom has a brilliant futureBulldog Tom has a brilliant futureBulldog Tom has a brilliant futureBulldog Tom has a brilliant futureBulldog Tom has a brilliant futureBulldog Tom has a brilliant futureBulldog Tom has a brilliant future Bulldog Tom's Avatar
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    Re: Job Opening: Assoc. Athletic Director for Brand Engagement

    Well he says the right things. I will reserve judgement for a clouple of years, but wish him the best. Wonder what he thought of our first class media day?

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