Job Opening: Assoc. Athletic Director for Brand Engagement

[PawDawg]

Well he says the right things. I will reserve judgement for a clouple of years, but wish him the best. Wonder what he thought of our first class media day?

He won’t be here for two years if he does a good job. Hope he moves away from the “athletic branding” crap we’ve been wasting resources on

[roughedge]

What I really want this person to do is get us added to the Homefield Apparel group.

https://www.homefieldapparel.com/?rsc=967262

The response I got from Homefield:

Thanks for reaching out. Louisiana Tech is absolutely on our radar! The LSU launch really went over well so we are definitely doing our due diligence with LTU and the other 'big' schools like ULL or ULM, but they can wait after we launch Louisiana Tech

Have a good weekend,
Joe
Customer Service | Homefield
W | homefieldapparel.com
LEO

[Bulldog Tom]

The response I got from Homefield:

Thanks for reaching out. Louisiana Tech is absolutely on our radar! The LSU launch really went over well so we are definitely doing our due diligence with LTU and the other 'big' schools like ULL or ULM, but they can wait after we launch Louisiana Tech

Have a good weekend,
Joe
Customer Service | Homefield
W | homefieldapparel.com
LEO

Probably the first time ULM has been called a big school.

[DawgBark]

They just need one more bullet point on that job description:

- Phase out the ugly logo for the good logo as quickly as possible.

So it’s clear, I wish everyone would post pictures
Post a picture of the logo that you don’t like (label it “Ugly” above pic) and
Post a picture of the logo you do like (label it “Like” above pic)

[PawDawg]

Our people fixed something that was not broken. The state block T was perfect before the dumbed it dow with the LA ECH.

[dawg80]

Why would anybody do that? If that is a person's goal, they're over-educated and lack ambition.

If I lived close to Ruston, I would do it for that amount...at least for a few years. maybe up to 5 years. Truthfully, I could do it for nothing, but wouldn't, as we are already set for life financially. I love Tech and would gladly devote time to helping Tech improve. Maybe someone like me, with the more exacting credentials they are seeking, will step up.

[Blue Dawg]

So it’s clear, I wish everyone would post pictures
Post a picture of the logo that you don’t like (label it “Ugly” above pic) and
Post a picture of the logo you do like (label it “Like” above pic)

State-T: Like
Puppy head, LA ECH: Ugly

Simple as

[qng001]

I do not think the "Athletic logo" (aka LATECH State-T) will ever go away. What they could do is incorporate the official "State-T" logo more into our athletic marketing, venues, uniform, etc. It's crazy that they abandon the official school logo and it's pretty apparent when you look inside the TAC. The floor, video board, awning, all have the athletic logo and it's overused!

I think we need to do another refresher of our graphics and wordmarks, it's time. Instead of a bulldog head maybe go with a silhouette bulldog logo standing bold and strong.



Looking around the internet, found that Citadel Bulldogs rebranded their logos.

[Blue Dawg]

I do not think the "Athletic logo" (aka LATECH State-T) will ever go away. What they could do is incorporate the official "State-T" logo more into our athletic marketing, venues, uniform, etc. It's crazy that they abandon the official school logo and it's pretty apparent when you look inside the TAC. The floor, video board, awning, all have the athletic logo and it's overused!

I think we need to do another refresher of our graphics and wordmarks, it's time. Instead of a bulldog head maybe go with a silhouette bulldog logo standing bold and strong.



Looking around the internet, found that Citadel Bulldogs rebranded their logos.

Honestly I do not envy a marketing team for the most common nickname in sports.

[FriscoDawg]

Probably the first time ULM has been called a big school.

They would probably make more money selling LSU stuff at ULM sites.

[FriscoDawg]

Our people fixed something that was not broken. The state block T was perfect before the dumbed it dow with the LA ECH.

That one move keeps Dooley as only a good AD for me instead of very good or better.

[PawDawg]

That one move keeps Dooley as only a good AD for me instead of very good or better.

Yes, I think about that a lot. He needed to come up with a standard trademark(s), but he and his "advisors" were just flat out wrong about needing a separate sports logo. Probably the last sports failure of Reneau.

[qng001]

Yes, I think about that a lot. He needed to come up with a standard trademark(s), but he and his "advisors" were just flat out wrong about needing a separate sports logo. Probably the last sports failure of Reneau.

I thought it was suppose to be an alternate/secondary logo, but someone in athletics took it too far and adopted it as the "athletic" logo.

[inudesu]

I emailed Mr. McIntyre to suggest he reach out to Homefield and to share my 2 cents on the logo situation (I didn't call the ugly one an abomination in the sight of God and man because I didn't want to understate my feelings, but I imagine he got the point). I did give some examples of places where the ugly one doesn't work even if you don't think it's ugly.

Like how it's too long for the CUSA banner, or stupidly small on the ESPN standings page.

No expectations for change. I mean, we just plastered that atrocity across our basketball court (despite Q's superior design with the classic logo). So, we're stuck with it. My best hope is that we just dial it back a little, at least where it doesn't fit in a square graphic.

[PawDawg]

Thanks for the effort