Its certainly a reason, because it leads to other things. It relates to where we and other universities stand with online degrees. It relates to less students wanting to come share a space with others. It can relate to our admissions strategies. Have we rolled back on-campus high school recruitment because of it? Are less high schools allowing it?
Also, might I ad, do we even run commercials outside of during our own athletic events? I see far more Northwestern State commercials than I ever see Louisiana Tech commercials. And of course its rarely related to their athletics, since they are FCS and not televised often. We need more commercials on the radio in Monroe, Ruston, Bossier City, and El Dorado.