We've got to stop worrying about getting "markets" and start worrying about getting those who attend or attended Tech involved. Should have been doing this 50 years ago...25 years ago. Instead we just keep doing that same things that don't work.
We have academia making decisions on how to market to our people. We don't need to market to our region, we need to market to our people and let them do the marketing. Of course they can't do that when we have Holtz losing the way he does and we have people constantly apologizing for his HORRIBLE losses and saying Holtz is not responsible for selling tickets.
Contrast the Holtz program with the Burroughs program. I've had my issues with Burroughs on the field decisions, but he gets it when it comes to building his team and his fan base. FWIW, our MBB coach is as lost as a goose and we are going down hill fan wise with him in charge.
Our former AD set us back years. Who made that hire?