Tech kinda reminds me of the guy who bought an Armani suit but is afraid to wear it because it may get dirty. Instead, Tech wears the leisure suit from the '70's.
We spent all kinda money on facilities improvements, etc. and fail to do anything for the average Joe fan. We would rather gloat about how pretty the press box is and how nice the paved parking area is, but we put on that leisure suit and expect the fans to like it or leave it.
Guice, in my opinion, is the main problem. He, by either design or complacency, wants Tech athletes to be the local college team that is kinda cute but irrelevant. No forward planning (or at least any successful forward planning). Remember Tech 2020? Someone on here (D80?) noted we need new leadership that is not home grown at Tech like Guice and Reneau. FJ Taylor was the exception and the only one that really gave a crap about athletics. Guice is the leisure suit.