Originally Posted by
The Historian
Here is some background:
The cash portions of the 2 deals are relatively close.
This came up recently for ULM's AD. He talked about it on the morning drive show in Ruston a few weeks ago. ULM's budget of $18.5 million is a full $10 million behind USM's $28.5 million budget, the next lowest in the Sun Belt.
When asked about the impact of the Belt's new TV deal on their budget he told a group of boosters that the cash portion was $1 million.
Another million is non-cash, like the value ESPN puts on access to the ESPN+ platform or the value they give to the conference for having championship games on ESPN, ESPN2, or ABC. Or the value given to any equipment ESPN might provide to maintain the quality standards they want to see on ESPN+. Some of the Belt schools include this value in their budgets.
It's similar to the apparel deals many of the Belt schools or CUSA schools have with Adidas. Most of it isn't in cash, it's almost all in apparel. But the full dollar value is included in everybody's budget.
What ULM's AD told his boosters is also what Dr. Wood said in his talks at the Tech tour stops over the summer regarding all these deals. He used the exact same numbers regarding CUSA and the Sun Belt.
CUSA's new deal with CBS/ESPN of $750,000 in cash per school, per year. There is a look-in at the end of the 2023-24 year that could increase the deal. CUSA's deal is just behind the cash portion of the MAC's deal with ESPN (some games subleased to CBS) at $833,000 per school, per year in cash and the Belt's deal with ESPN, which is $1,015,000 in cash per school, per year. The Belt's next look-in with ESPN is at the end of the 2026-27 school year.
The AAC's new deal with ESPN is for $6,940,000 in cash per school, per year. The 6 new additions to the league will take reduced amount of $4,627,000 per school, per year for 3 years. They will each receive a full share beginning with the 2026-27 academic year. It was believed in 2021 the AAC's deal would be cut with each of the 6 new additions taking less money permanently. But AAC commish Mike Aresco was able to convince ESPN to maintain the full deal, partially because there are outs for the AAC in the deal if it was cut by ESPN. He talked about this extensively in an interview several months ago on SiriusXM.
So....
AAC = $6,940,000 in cash (6 new schools get $4,627,000 per year for 3 years and get the full amount in 26-27)
Sun Belt = $1,015,000 in cash (next look-in with ESPN in 26-27)
MAC = $833,000 in cash (ESPN deal with some games sub-leased to CBS Sports Network)
CUSA = $750,000 in cash (CBS/ESPN deal with look-in at the end of the 2023-24 year)