I don't think there is any way to put a number on that. I would assume that the money would go to the AD, but knowing the way we do things...........

It really doesn't matter how much we make intitially. If we only make $5 that the bookstore does not make then we are ahead of the game. The money is one thing, but to me it means even more to have like merchandise, colors, and logos. Notice any CLC licensed school's color scheme. You will only see the "official" colors. It will take a few years for some of the powder blue to fade away at Tech, but it will happen eventually.