How about we recognize a couple of players each day. The player can be any player on the team. Have a Tech sports reporter go and do a quick interview with the players ask a few questions about him, about Tech, about school, family or a million other things and get a photo. Call it something like DYKYTA "Do You Know Your Tech Athlete" or whatever.
Secondly, do a player of the week contest OFF, DEF, SPECAIL TEAMS give these guys some props for bustin ass. Post their Pic on the front page with game stats. Before long they'll all be kicking ass to see who will be featured at BB&B.
And I bet all those wives and girlfriends and family and friends will then be logging on to BB&B to vote.