The point about promoting the program off-the-field as you develop it on-the-field can't be emphasized enough.
Look at South Carolina. Several coaches have failed to win consistently there. But what ties the likes of Gause, Dietzel, Carlen, and Morrison together was their total dedication to building the fanbase at USC. Because of their efforts, USC has a core support that will fill the stadium even when the prospects of the trophy case filling up didn't look all that good.
Even if Bicknell were to end up his contract on a high note, he still would remain a poor promoter of Louisiana Tech football. That alone would be more than enough to merit his ouster at a time when we are looking to garner a place in CUSA. At the very time we need a head coach to be out and about talking to alumni, fans, and interested parties banging the drum for Tech, we are saddled with a coach who doesn't believe he has to make such efforts frequently.
At a time and place where vision and the charismatic ability to translate that vision to supporters and friends are most needed, we are saddled with a coach whose foremost long-range plan is finding the best discount to Logan International Airport.