Updated: April 27, 2005, 10:07 PM ET
New bowl staged one week before Holiday Bowl
Associated Press
SAN DIEGO -- This city's second postseason college football game will be called the Poinsettia Bowl and be sponsored by the San Diego County Credit Union.
Holiday Bowl officials also said Wednesday that they expect the Poinsettia Bowl to produce approximately $20 million annually during what traditionally is the slowest week of the year for the local tourism industry.
The Poinsettia Bowl will be played Dec. 22 at Qualcomm Stadium. It will be run by the same officials who will then stage the Holiday Bowl on Dec. 29.
The Poinsettia Bowl will match a team from the Mountain West Conference against an at-large team. The Poinsettia Bowl, licensed last week by the NCAA, has received support from the Western Athletic Conference, Conference USA and Navy.
The Poinsettia Bowl was the second choice in a poll that named the Holiday Bowl in 1978. The nation's biggest poinsettia producer, Ecke Ranch, is in northern San Diego County