Look at this quote:
...Traditions are usually a good thing, but Mumme wants to break with the Aggies' propensity to lose, even though they've improved offensively over the past two games.
"There's been a lot of that around here. They lose to Cal and they get told that they played a good game," Mumme said. "That's not what we're gonna be about."
Winning matters. Even against BCS teams. Some coaches get that.