They set goals, they will just not publicly state what they are.
I would like to see an additional row at the end of each season ticket renewal/request that ask for 10-20 dollars per seat for facility maintance and upgrades. It would be a great way to establish a small amount of money that could be dedicated to facility maintance.
If you could generate $50,000 for football and $15,000 for Men's basketball and $20,000 for womens basketball you could make a headway in maintain the facility at tech for fans and student athletes.
Imagine feeling out a ticket request/renewal (online) and at the end it ask your to donate an additional 10-20 dollars per seat for improvements. I think 80% of season ticket holders would participate in this if they knew the money would be used on facility maintance.