I have noticed over the years that Tech representatives and a significant percentage of supporters do not wear Tech gear - something with a Tech logo and/or the colors of red/blue on a consistent basis.
The Champs event in Bossier pushed me to action on this topic. The fact that Tech representatives and fans, for the most part, were devoid of Tech gear is a symptom of Tech culture. We have not thought this important in the past, but given where Dr. Reneau says we are going; we must show the world that Tech is on the way, the place to be, we are proud, etc. When we show up at Tech events in street clothes, we must ask why? It appears we are undercover or ashamed of who we are, etc. I am only talking perceptions here, but remember that people that don't know us, can only go on impressions.
An example of the power of branding can be found by asking yourself "what do you think of when you see the colors purple and yellow together? or see orange and white with a "T"? We want people to think Tech when they see red/blue and the state and T - very powerful visuals, but they have to be displayed all the time to be effective.
An example of mis-branding can be found with the College of Engineering newsletter that I received in the mail today that was 4 pages of pictures and text trimmed in purple and yellow. My wife thought it was junk mail and everyone I showed it to at the office thought it came from lsu. No where was the state and T to be found. How is this for branding the very part of the university that Dr. Reneau wants to be the shining star! I sent him a copy of the newsletter and a short note asking "why?".
I want us to look forward here and not bash anyone for not paying attention all the time to branding. I only list these two examples to make the case so we can get people's attention and move forward with positive action.
I have sent letters to Dr. Reneau and Corre Stigall asking for their assistance in changing this condition. It is not going to be sufficient for them to hear from one lone voice. If you believe as I do, that branding Tech is a key component of moving the university, both academics and athletics, to the forefront in our state and region, please contact them both with a brief statement along the lines of "requesting that they give direction to Tech representatives to brand Tech at all Tech functions".
We have to advertise and promote to get people to notice us, buy event tickets, attend our university, grant research money, fund us at the state level, etc. Please join me and others in promoting Tech every day. Encourage your Tech friends to wear the red & blue to Tech events.