Butler Promoted to Associate Athletic Director - latechsports.com

[TECHAJUN]

Butler Promoted to Associate Athletic Director
RUSTON – Louisiana Tech Athletic Director Jim Oakes announced Thursday that Malcolm Butler has been promoted to Associate Athletic Director in charge of media relations.
A 1994 graduate of the Louisiana Tech journalism department, Butler joined the athletic department in July of 1999 as the assistant athletic media relations director.
Butler was then promoted to the director's position four months later and has served in that capacity until his recent promotion.
The 37-year-old is in charge of media relations for football, women's basketball, men's golf and softball as well as overseeing the daily procedures for the entire department, which includes three full-time staff members.
Butler has served as the host media coordinator for three NCAA Women's Basketball First- and Second-Round sites hosted by Louisiana Tech (2000, 2001 and 2003) while also winning numerous awards at the annual Louisiana Sports Writers Association Convention.
During his time at Tech, Butler has been instrumental in promoting a number of high-profile athletes, including San Francisco 49ers quarterback Tim Rattay (10th in the 1999 Heisman Trophy balloting), Philadelphia Eagles running back Ryan Moats (Semifinalist for 2004 Doak Walker Award) and Tamicha Jackson (2000 Kodak All-American).
In addition to his media relations responsibilities, Butler has served as the radio play-by-play announcer for the nationally-prominent Louisiana Tech Lady Techster basketball team for the past eight years.

[DONW]

Congrats to Malcolm. He does a good job.

[Gunslinger]

Good for Malcolm! Great guy!

[Brian96]

Congratulations, Malcolm.



Interesting development.

[playdablues]

Good news. Congrats to Mr. Butler!

[Dawgmatic]

Hurray Malcolm!

[OmahaDawg]

congrats Malcolm!

[Dirtydawg]

When did Tim go back to San Francisco? Congrats, Malcolm. You deserve it.

[big_crazy_jake]

Way to go! Couldn't go to someone more deserving. Congrats Malcom!

[JAB]

CONGRATS MALCOLM!!!!!!



Please forgive my ignorance.
Can someone explain what the difference will be between the two jobs?
Associate Athletic Director in charge of media relations
&
Athletic Media Relations Director
Besides being a cool title!:icon_wink:

[Amos Moses]

CONGRATS MALCOLM!!!!!!



Please forgive my ignorance.
Can someone explain what the difference will be between the two jobs?
Associate Athletic Director in charge of media relations
&
Athletic Media Relations Director
Besides being a cool title!:icon_wink:

Probably the main thing is a little bit more in the envelope on payday!!

Well done, Malcolm!!

[Gooddawg]

Congratulations Malcolm! and much deserved. Hope he got a big fat raise and some more help. He does a fantastic job at everything he does.

[Bill Pup60]

Based on what everyone here is saying, he is a very nice guy. And I suppose the fact he got a raise is good (at least for him).

From my perspective, and I follow a lot of media stories about all levels of athletics, I continue to observe that Tech's media promotions are minimal. And this didn't start in the recent era. It goes way back -- as long as I've been associated with Tech, and that's a very long time. I see high schools here in Western PA have far better media exposure.

A good example of how limited our media approach is is the very story about the promotion, in which they still show Tim Rattay as a "49ers" QB. BTW, I think Tim's exposure was due more to his record and stats, not Tech media. If he had been promoted by an aggressive media organization he probably would have been drafted higher and not had to work his way up from the practice squads. And once that perception is out there, it becomes a self fulfilling reality.

This is a long standing problem at Tech and it seems to be perpetual, much of it to do with the provincial "head in the sand" mentality of a lot of Tech's "leaders", starting right at the top! I don't expect to see much change as a result of this action.

[GermDawg]

Carr Report Section 1 page VI-2

The Consultants recommend creating two senior staff positions; Associate Athletics Director for Internal and External Affairs

So we've got and Assoc. AD for External (Buskirk), Media (Butler), now what about Internal??? Could JOakes actually be headed down the road slowly but surely that the Carr Report set forth?

Also, the Carr Report references an Exhibit 4 that is not in either of the .PDFs HoDo did it not get scanned?

[StrayDawg]

Malcom works very hard. Glad he has been recognized for it.