On the future direction of marketing of our beloved university - if you are an INSIDE DAWG you will be getting an email directing you to this thread -

Please take time and answer the questions in the attached email - either here on the site or via email - to Adam McGuirt and Eric Buskirk -

Here it is -

As many of you know, Louisiana Tech Athletics is currently working on establishing a new bulldog and word mark to be used by athletics only. During the first meeting to discuss the logos and concepts, several questions arose. We need your help, as fans and supporters, to give us some feedback on a few ideas. Please answer the questions honestly and give direct answers. I sincerely appreciate all of you taking the time to read this and assist in the effort of identifying a consistent brand among Louisiana Tech Athletics.
  1. Do you like the use of La Tech when referring to the athletic teams?
  2. Why do you like/dislike the words La Tech?
  3. What do you feel is the significance of the national media using La Tech and we still only refer to us as Louisiana Tech?
  4. Why would we not adopt the use of La Tech in addition to Louisiana Tech? Would the fan base ever embrace La Tech?

Please let us hear what you have to say. If the use of La Tech is adopted, it will never replace Louisiana Tech and would only be an additional word mark. The institution will always be Louisiana Tech University, of which all of us are proud to be a part. Thanks again for participating in this effort to further Louisiana Tech Athletics and for your constant support. If you would like to email your response instead of posting on this thread, please send it to adam@latechalumni.org.

Sincerely,

Adam McGuirt and Eric Buskirk