Your INPUT is being sought -

[Dwayne From Minden]

On the future direction of marketing of our beloved university - if you are an INSIDE DAWG you will be getting an email directing you to this thread -

Please take time and answer the questions in the attached email - either here on the site or via email - to Adam McGuirt and Eric Buskirk -

Here it is -

As many of you know, Louisiana Tech Athletics is currently working on establishing a new bulldog and word mark to be used by athletics only. During the first meeting to discuss the logos and concepts, several questions arose. We need your help, as fans and supporters, to give us some feedback on a few ideas. Please answer the questions honestly and give direct answers. I sincerely appreciate all of you taking the time to read this and assist in the effort of identifying a consistent brand among Louisiana Tech Athletics.

1. Do you like the use of La Tech when referring to the athletic teams?
2. Why do you like/dislike the words La Tech?
3. What do you feel is the significance of the national media using La Tech and we still only refer to us as Louisiana Tech?
4. Why would we not adopt the use of La Tech in addition to Louisiana Tech? Would the fan base ever embrace La Tech?

Please let us hear what you have to say. If the use of La Tech is adopted, it will never replace Louisiana Tech and would only be an additional word mark. The institution will always be Louisiana Tech University, of which all of us are proud to be a part. Thanks again for participating in this effort to further Louisiana Tech Athletics and for your constant support. If you would like to email your response instead of posting on this thread, please send it to adam@latechalumni.org.

Sincerely,

Adam McGuirt and Eric Buskirk

[Dwayne From Minden]

I know we have had this discusion on here before and I know some of ya'll don't like LA TECH being used -

Personally - I like it

First during national broadcast outside of the state - it is much easier to say than Louisiana Tech -

Second on the monitor - it looks better than LTU

Third it has a NICE ring to it

Fourth - ALOT of us use it already

I see NO downside in using it -

Especially INSTATE -

[qng001]

I agree everything Dwayne said, I'm for it. We need a shorten unique name, "La Tech" is it.

LTU doesn't roll off the tongue very well.

[AustinDawg]

Doesn't bother me.

1. It is unique, and can't be confused with another school.

2. People are going to call us that regardless, so think about how ridiculous the ULL'ers look when they jump up and down to demand people call them something else.

[weunice]

Lah tee dah LATech. I don't like the way it sounds but its no worse than GATech (Guh!-Tech) or VATech (Vah-Tech) ...

[Bigdog13]

I agree with Dwayne on this one.

I also want to say I especially hate LTU. NO ONE in America that isn't already familiar with our school will know what that means. I agree with QNG it doesn't sound right and I am hoping if we accept La. Tech as a university that when we are televised they will put that on the screen instead of LTU when they flash scores.

[9701Dawg]

I agree with Dwayne on this one.

I also want to say I especially hate LTU. NO ONE in America that isn't already familiar with our school will know what that means. I agree with QNG it doesn't sound right and I am hoping if we accept La. Tech as a university that when we are televised they will put that on the screen instead of LTU when they flash scores.

I've never understood why we don't use LT instead of LTU.

LT > LTU.

[qng001]

Being here less than 5 months Buskirk has been on top of his game, I'm please with his work. He's easy to talk to and "listens" to the fans.

[JAY]

if we didnt like latech,

we shouldnt use it so much:

latech.edu

latechsports.com

latechalumni.org


I think it is fine and if thats how people recognize us, at least they recognize us.

[9701Dawg]

Lah tee dah LATech. I don't like the way it sounds but its no worse than GATech (Guh!-Tech) or VATech (Vah-Tech) ...

I agree, but if Tech chooses to go with LaTech, I'll go along with it.

[TulsaDawg]

Lah tee dah LATech. I don't like the way it sounds but its no worse than GATech (Guh!-Tech) or VATech (Vah-Tech) ...

That is the reason I originally did not like it! I used to work with arrogant SOB's that would make fun of LAH Tech. Since I no longer work with them, I can at least tolerate it now.

[TulsaPup]

I don't mind people saying LaTech much, but I would not like to see it used as an official wordmark by the Athletic Dept or University. I think it's good for announcers to use, it is short and unique like people have said, but as an official wordmark I think it would be better to stick with "Louisiana Tech" or just "Tech" - it looks more distinguished and official, LaTech kind of looks cheezy in print, I think.

[9701Dawg]

I don't mind people saying LaTech much, but I would not like to see it used as an official wordmark by the Athletic Dept or University. I think it's good for announcers to use, it is short and unique like people have said, but as an official wordmark I think it would be better to stick with "Louisiana Tech" or just "Tech" - it looks more distinguished and official, LaTech kind of looks cheezy in print, I think.

"LT" would be a good "wordmark" in addition to "Louisiana Tech" or "Tech".

I think we should try "LT", as long as there are no trademark issues barring its use.

and "latech" does look cheesy.

[Cool Hand Clyde]

I will never buy merchandise that has "LaTech" on it and I hope I never see any.

[TulsaDawg]

I don't mind people saying LaTech much, but I would not like to see it used as an official wordmark by the Athletic Dept or University. I think it's good for announcers to use, it is short and unique like people have said, but as an official wordmark I think it would be better to stick with "Louisiana Tech" or just "Tech" - it looks more distinguished and official, LaTech kind of looks cheezy in print, I think.

I agree. I don't like it written La Tech.