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Thread: Media Coverage

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    Question Media Coverage

    So explain to me why the hiring of T-Spoon NEVER made the headlines yet here's the story of Leon's hiring on ESPN.com??

    http://sports.espn.go.com/ncw/news/story?id=3369208

    Granted, LB is a proven commodity while 'Spoon certainly IS a winner yet has to prove herself in the coaching ranks. Anybody besides me think that it's because of who each of their HC's are???? :icon_wink:

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    Re: Media Coverage

    Quote Originally Posted by Mean Gene View Post
    So explain to me why the hiring of T-Spoon NEVER made the headlines yet here's the story of Leon's hiring on ESPN.com??

    http://sports.espn.go.com/ncw/news/story?id=3369208

    Granted, LB is a proven commodity while 'Spoon certainly IS a winner yet has to prove herself in the coaching ranks. Anybody besides me think that it's because of who each of their HC's are???? :icon_wink:
    It is because Tech is HORRIBLE at media relations! Baylor has a machine, released it at the right time, and sent it to every media outlet in the country. Tech media relations went home after the banquet and said wow.

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    Thumbs Up Re: Media Coverage

    Quote Originally Posted by champion110 View Post
    It is because Tech is HORRIBLE at media relations! Baylor has a machine, released it at the right time, and sent it to every media outlet in the country. Tech media relations went home after the banquet and said wow.
    Maybe we should hire Lee as our Media Director. He had me waiting on my computer @ 10:30 last night to see what the big Baylor anouncement was!!

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    Re: Media Coverage

    It also doesn't hurt that Baylor is a BC$ school, and BC$ schools, of course, are the only relevant colleges out there, at least as far as the media is concerned.

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    Re: Media Coverage

    Quote Originally Posted by champion110 View Post
    It is because Tech is HORRIBLE at media relations! Baylor has a machine, released it at the right time, and sent it to every media outlet in the country. Tech media relations went home after the banquet and said wow.
    I never use "lol" in any of my emails or posts, but I gotta say Champ, that one made me "lol."

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    Re: Media Coverage

    Baylor is a player on the national scene in women's basketball. Right now Louisiana Tech most definitely is not.

    Forget the fact that Baylor is in a power conference...there are no BC$ conferences in basketball. One story is nationally compelling and the other one quite frankly isn't. Hiring a former player as an assistant coach has nowhere near the national significance of hiring a Hall of Fame coach who was the mentor of the head coach.

    Comparing these stories is like comparing apples and oranges...can't be done.

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    Frown Re: Media Coverage

    Quote Originally Posted by RealityCheck View Post
    Baylor is a player on the national scene in women's basketball. Right now Louisiana Tech most definitely is not.

    Forget the fact that Baylor is in a power conference...there are no BC$ conferences in basketball. One story is nationally compelling and the other one quite frankly isn't. Hiring a former player as an assistant coach has nowhere near the national significance of hiring a Hall of Fame coach who was the mentor of the head coach.

    Comparing these stories is like comparing apples and oranges...can't be done.
    I disagree somewhat. It's true that the Baylor news IS the higher profile storyline but when U consider that a former national power ( & one of the pioneers of collegiate WBB ) that has fallen as far as we have manages to lure one of its' own home to try & help right the ship; well, that should be worth SOME mention ( on a back page somewhere, I'd imagine ). Guess not, though.
    Last edited by Mean Gene; 04-26-2008 at 07:13 PM. Reason: Add comment

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    Re: Media Coverage

    Quote Originally Posted by Mean Gene View Post
    I disagree somewhat. It's true that the Baylor news IS the higher profile storyline but when U consider that a former national power ( & one of the pioneers of collegiate WBB ) that has fallen as far as we have manages to lure one of its' own home to try & help right the ship; well, that should be worth SOME mention ( on a back page somewhere, I'd imagine ). Guess not, though.
    It was worth it. Tech did nothing to promote it, though.

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    Re: Media Coverage

    Quote Originally Posted by RealityCheck View Post
    e...there are no BC$ conferences in basketball.
    There didn't used to be, but the BC$ has most certainly trickled into basketball. Money begets money. The creation of the BC$ did nothing but formalize and entrench an extant elitist syndicate in football, and from this powerful position they have been able to gradually exert dominance over other sports as well. The Memphises of the world are few and far between (and don't forget their conference was a one-bid league). You have to look no further than the number of bid BC$-football conferences got to both the WBB and MBB NCAA tournaments to see this effect.

    The rest of your points are well-taken, though. Hiring a former player and hiring a Hall-of-Fame coach out of retirement to be an assistant are stories in completely different leagues.

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    Re: Media Coverage

    Quote Originally Posted by Brian96 View Post
    There didn't used to be, but the BC$ has most certainly trickled into basketball. Money begets money. The creation of the BC$ did nothing but formalize and entrench an extant elitist syndicate in football, and from this powerful position they have been able to gradually exert dominance over other sports as well. The Memphises of the world are few and far between (and don't forget their conference was a one-bid league). You have to look no further than the number of bid BC$-football conferences got to both the WBB and MBB NCAA tournaments to see this effect.

    The rest of your points are well-taken, though. Hiring a former player and hiring a Hall-of-Fame coach out of retirement to be an assistant are stories in completely different leagues.
    Yes, they are in different leagues. But when ESPN is covering WSU and UNLV assistant coach positions, you'd THINK they would cover Spoon returning to her alma mater.

  11. #11
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    Re: Media Coverage

    1. there was absolute certainty with leon's hiring. d.r., long and dooley all acted like they were shocked and in awe, though you'd think that if you offer someone a job, you'd prepare yourself for when they say yes. 2. they have a head coach who is secure in her job 3. they're in a conference that people care about 4. they're on the national radar because of their recent past and because of their future with the dunking girl who will be a staple on espn 5. their athletic department cares about their women's basketball program 6. baylor realizes what they have in a legend coming to their bench, tech doesn't, even if she is a legend in a different role, on the national scale, more modern women's basketball fans know exactly who tspoon is as opposed to leon, who they've mostly heard about 7. they care.

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    Re: Media Coverage

    OK, we're comparing apples and oranges here.

    --If you look on ESPN's WBB page, the only coaching change stories that have been posted were for HEAD coaching changes...except for the Leon-to-Baylor story. And the only reason that gets a mention is because it's Leon, he's a hall-of-famer and still the winningest WBB coach of all-time by percentage. No other assistant coach hirings -- which were going on all across the country -- were mentioned on ESPN.com, so why would they mention Spoon?

    --Every single press release Louisiana Tech athletics puts out goes to all the national media outlets in the country and across the state. Once the story is in the hands of those media outlets, what they do with it is their business. Tech Media Relations can't make anyone run a story. ESPN and other national outlets got the info from Tech. What they choose to do with it is their business. Obviously they have determined that Louisiana Tech is irrelevant and they choose not to publicize our school.

    --The T-Spoon thing caught everyone by surprise. Obviously, Long had offered her the job, but literally NO ONE knew that she was accepting it until she announced it at the banquet that night. Not Chris Long, not Jim Oakes, not Derek Dooley, not Malcolm Butler, not anybody. She had kept it completely secret until that point. If she had given some indication that she was planning on taking the job, they could have had a press release, video clips, pictures, etc., ready to go as soon as the announcement was made. They could have even sent out an advance release to the local and national media with the information embargoed until the announcement was made. But she blindsided everyone with it, and they had to scramble just to get something about it on the web site and sent out to the local media the next morning. But what else was that day? Oh yeah...the spring football game. So the T-Spoon news was poorly timed and got buried in all the spring game coverage.

    --By contrast, the Baylor media relations people had been informed several days in advance about Leon's decision. They had plenty of time to prepare a press release and give the inside scoop to selected media outlets, then release it at a certain time. It was coordinated and it looked good primarily because they had advance notice that it was going to happen. Tech had NO advance notice on the Weatherspoon hiring. At all.

    So before you start talking about how awful Tech is at this or that, please get your facts straight.

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    Re: Media Coverage

    Quote Originally Posted by rustondawg5198 View Post
    OK, we're comparing apples and oranges here.

    --If you look on ESPN's WBB page, the only coaching change stories that have been posted were for HEAD coaching changes...except for the Leon-to-Baylor story. And the only reason that gets a mention is because it's Leon, he's a hall-of-famer and still the winningest WBB coach of all-time by percentage. No other assistant coach hirings -- which were going on all across the country -- were mentioned on ESPN.com, so why would they mention Spoon?

    --Every single press release Louisiana Tech athletics puts out goes to all the national media outlets in the country and across the state. Once the story is in the hands of those media outlets, what they do with it is their business. Tech Media Relations can't make anyone run a story. ESPN and other national outlets got the info from Tech. What they choose to do with it is their business. Obviously they have determined that Louisiana Tech is irrelevant and they choose not to publicize our school.

    --The T-Spoon thing caught everyone by surprise. Obviously, Long had offered her the job, but literally NO ONE knew that she was accepting it until she announced it at the banquet that night. Not Chris Long, not Jim Oakes, not Derek Dooley, not Malcolm Butler, not anybody. She had kept it completely secret until that point. If she had given some indication that she was planning on taking the job, they could have had a press release, video clips, pictures, etc., ready to go as soon as the announcement was made. They could have even sent out an advance release to the local and national media with the information embargoed until the announcement was made. But she blindsided everyone with it, and they had to scramble just to get something about it on the web site and sent out to the local media the next morning. But what else was that day? Oh yeah...the spring football game. So the T-Spoon news was poorly timed and got buried in all the spring game coverage.

    --By contrast, the Baylor media relations people had been informed several days in advance about Leon's decision. They had plenty of time to prepare a press release and give the inside scoop to selected media outlets, then release it at a certain time. It was coordinated and it looked good primarily because they had advance notice that it was going to happen. Tech had NO advance notice on the Weatherspoon hiring. At all.

    So before you start talking about how awful Tech is at this or that, please get your facts straight.
    There could have easily been a press conference on Sunday (the day after the Spring game). Better yet, you had media in town for the Spring game, it would have been nice to pull together something right after the game with everyone in town. A BIG deal could have been made of this, but wasn't.

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    Question Re: Media Coverage

    Quote Originally Posted by champion110 View Post
    There could have easily been a press conference on Sunday (the day after the Spring game). Better yet, you had media in town for the Spring game, it would have been nice to pull together something right after the game with everyone in town. A BIG deal could have been made of this, but wasn't.
    What's going on here?? I actually AGREE w/Champ on this!!:icon_wink:

    As far as "getting my facts straight", I'll grant ya that we have NO control over whether or not any national publications or websites think Tech's news is relevant enough to post. True enough that Baylor had this planned so of course they took advantage to plan it ( as any GOOD media department would ).
    However, WE blew it by not coming up w/SOMETHING after 'Spoons announcement!! Given what the program ONCE was & who T-Spoon is & has done on the national level as an WNBA'er, at least SHE deserves some recognition beyond the local level. FFA stated that ESPN had covered WSU and UNLV assistant coach positions earlier that month & those persons were nowhere near the level of name recognition that 'Spoon commands.
    I'm not in the media &, if U can't tell by now, don't think much of it. CNN is heavily slanted toward Democrats & Fox News is neither "fair OR balanced" so I just want the media to present the fact/make announcements & let ME decide for myself. Of course, if the news isn't put out there for me to read/hear, how CAN I make a decision??!!

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    Re: Media Coverage

    Quote Originally Posted by Mean Gene View Post
    What's going on here?? I actually AGREE w/Champ on this!!:icon_wink:

    As far as "getting my facts straight", I'll grant ya that we have NO control over whether or not any national publications or websites think Tech's news is relevant enough to post. True enough that Baylor had this planned so of course they took advantage to plan it ( as any GOOD media department would ).
    However, WE blew it by not coming up w/SOMETHING after 'Spoons announcement!! Given what the program ONCE was & who T-Spoon is & has done on the national level as an WNBA'er, at least SHE deserves some recognition beyond the local level. FFA stated that ESPN had covered WSU and UNLV assistant coach positions earlier that month & those persons were nowhere near the level of name recognition that 'Spoon commands.
    I'm not in the media &, if U can't tell by now, don't think much of it. CNN is heavily slanted toward Democrats & Fox News is neither "fair OR balanced" so I just want the media to present the fact/make announcements & let ME decide for myself. Of course, if the news isn't put out there for me to read/hear, how CAN I make a decision??!!
    I work with 8 Mental Health/Mental Retardation agencies. As the E.D., I try to keep our name in the papers and keep community support strong, since we depend on local and state support for over 50% of our funding. I hired a guy that does news stories. I may have him write a story for one area and put it in several markets using different quotes from local known names depending on the area - same article, different quotes. We do it for little things and big things. We capitalize on current events and comment on those. We go out of our way to write the story in a way that the reporter can take credit - that makes a HUGE difference. Reporters are under the gun to produce stories. If someone hands them one that is complete and can be verified, they will use it. It works. Tech has not mastered this. There should have been several people after that banquet writing furiously through the night to get the story out. The next day, there should have been a formal press conference with Spoon as the focus. It isn't rocket science.

    MG, we may disagree with our approaches to certain problems, but we agree more than you think on what the issues are.

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