National Geographic published an article on the story: LINK
A dozen student teams this year entered urban concept cars in the contest. Louisiana Tech University won the category with a vehicle that had the retro look of a Plymouth Prowler in the front and the futuristic flourish of a Mazda concept car in the rear. Louisiana Tech also took home a separate award for design for its bright red roadster, which achieved an efficiency mark of 647 mpg (275 km/liter).
Even before the first Eco-marathon test runs began on Friday, crowds were gathering around the Louisiana Tech stall in the George R. Brown Convention Center to get a closer look at the two buffed urban concept machines—one blue and one red—that they had entered in the race. Junior Sam Ashley, the team manager, described a "grueling two- or three-month process" on bodywork, filling in gaps and sanding the carbon fiber down to a smooth finish.
Explained faculty adviser Heath Tims: "Our goal, even if we don't put up the best stats, is that people will look at it and say, ‘I want that.'" But by the end of the two-day competition on Sunday, Louisiana Tech had indeed put up the best stats among urban concept vehicles. Both the Université Laval and Louisiana Tech teams took home $5,000 prizes for winning their categories, with Tech taking home an extra $1,000 design prize.