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Thread: WAC marketing geography, potential to schools

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    WAC marketing geography, potential to schools

    LAS VEGAS (AP) — The changing Western Athletic Conference wants enough schools to have two divisions and an annual title game, and is looking to boost membership by selling programs on geographic convenience and the chance to be college football's next Boise State."The WAC has shown that when you join the WAC, teams get better," Commissioner Karl Benson said as the league previewed this year's football season in Las Vegas. "You take advantage of the WAC and you take advantage of the assets of the WAC. History has shown that."

    Benson said that Boise State — which bolted for the Mountain West Conference this year after finishing last season 12-1 and ranked No. 10 in the country — wasn't any further ahead in its development as a program 10 years ago than current WAC teams are today.

    "In some cases, you could probably argue that one or two of those schools are in a better position," Benson said.

    Boise State, a nationwide darling since it went undefeated in 2006 and shocked Oklahoma with trick plays in the 2007 Fiesta Bowl, isn't the only departure giving the WAC an unwanted facelift. Hawaii, Fresno State and Nevada — the three teams picked by media and coaches to finish atop the WAC this year — are all moving to the Mountain West next year.

    The league is adding five schools for next year, Seattle, Denver, Texas State, Texas-San Antonio and Texas-Arlington, bringing its total membership to 10, including seven schools that play football. The conference wants two more universities to bring the league to 12 members.

    Benson said he logged plenty of frequent flier miles while recruiting universities during the first four months of this year, but interest during that time has been "tiny." He wouldn't say which schools the conference is targeting, but said there are Football Championship Subdivision schools in California that have indicated desires to move up to the WAC, a Football Bowl Subdivision conference, but can't because of economic problems with the state and internal university issues.

    "And again, I think there was this uncertainty about where the WAC was headed and where we're going," Benson said. "What we have attempted now, I think successfully, is messaging that we are a stable conference and that we will be stable."

    Fresno State coach Pat Hill, who's spent 19 of his 38 years in coaching within the WAC, said he thinks his team, Boise State, Nevada and others have grown tremendously because they have had the WAC as a platform. He hopes his program will grow even more next year with the Mountain West.

    "I think the reputation of the WAC is a lot like the reputation of our football team. The WAC's a survivor, they're a fighter, they always survive," Hill said.

    "It's just a part of evolution. Everybody's changing, everybody's moving," Hill said. "The WAC represents a conference that will fight."

    Louisiana Tech coach Sonny Dykes said he was concerned the tumult within the conference would hurt recruiting last year, but it didn't, and he doesn't expect the changes to keep WAC teams from attracting players similar to those that they've attracted in the past.

    "I don't know that they really care what conference they're in or who they're going to play," Dykes said. He said recruits at his school care more about location, environment and other factors.

    Benson said he plans to stop going after schools for now and wait until January, when he'll begin pitching teams again to boost the league in size and stature. Part of that, he said, will be convincing teams that joining the WAC will be convenient in terms of coordinating travel and other logistics for sports besides football. Benson said splitting the conference into two divisions would, for example, let West Coast teams travel to Texas less frequently, perhaps once every other year instead of annually.

    He said that starting next year, the WAC will be down to one automatic bid to a bowl game (the Humanitarian Bowl, which pits a WAC team against a Mid-American Conference team each December). But he expects his conference to perform well enough to justify at-large bids to other games.

    "I've been privileged to be on the sidelines for three BCS games, and I'm expecting that I'm going to be there for another one before I retire," Benson said.

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    Re: WAC marketing geography, potential to schools

    The winner if this conference will win the Pillow Fight Champion trophy.

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    Re: WAC marketing geography, potential to schools

    I didn't read the whole thing, but for Benson not to recognize Boise was much better poised for success when they entered the WAC is really stoooopid.

    Also, I hate when people talk about the trick plays Boise used in the Oklahoma Fiesta Bowl. Boise lined up and shoved Oklahoma around for more than three quarters. They used the trick plays late in the game, after a series of events allowed Oklahoma to come from behind and take the lead.
    Good old Memorial Gym

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    Re: WAC marketing geography, potential to schools

    Honestly, I am amazed that Benson has been able to keep his job, especially with the turnover going on in the WAC over the last year. Does Dr. Dan fully support the job that Karl has been doing over the last 3-4 years?

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    Re: WAC marketing geography, potential to schools

    He said that starting next year, the WAC will be down to one automatic bid to a bowl game (the Humanitarian Bowl, which pits a WAC team against a Mid-American Conference team each December). But he expects his conference to perform well enough to justify at-large bids to other games.

    Everybody, including us, laughed at Wright Waters for making a similar statement a few years ago.

    Yes, D.R. fully supports this guy. D.R. thinks WBB is our flagship program.

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    Re: WAC marketing geography, potential to schools

    Quote Originally Posted by maddawg View Post
    He said that starting next year, the WAC will be down to one automatic bid to a bowl game (the Humanitarian Bowl, which pits a WAC team against a Mid-American Conference team each December). But he expects his conference to perform well enough to justify at-large bids to other games.

    Everybody, including us, laughed at Wright Waters for making a similar statement a few years ago.

    Yes, D.R. fully supports this guy. D.R. thinks WBB is our flagship program.
    I don't know how D.R. feels about the Benson in truth (aside from what he HAS to say in public). I wish he would lead a charge to knock him out of office. I do know that if he REALLY thought wbb was our flagship program (aside from what is said in public), he would put WBB as an independent. He has done NO favors for WBB, except for FINALLY getting Spoon, which I think was due to pressure.

    Frankly, I don't think D.R. knows a dang thing about athletics. Academics? YES... Athletics? NO....

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    Re: WAC marketing geography, potential to schools

    Quote Originally Posted by FriscoDog View Post
    Honestly, I am amazed that Benson has been able to keep his job, especially with the turnover going on in the WAC over the last year. Does Dr. Dan fully support the job that Karl has been doing over the last 3-4 years?
    If he was fired who would replace him..? Who would want to willingly walk into this cluster f@ck...?

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    Re: WAC marketing geography, potential to schools

    I feel for you guys- I really do. The WAC has been good to you, but the handwriting is on the wall after this season. La Tech has to preserve the strides it's have made since moving West. Stay in the WAC and the gains you made will quickly vanish. Some say that Texas State Univ-San Marcus and UTSA will be able to ramp up and be factors on the FBS landscape in a few years, thus keeping the WAC competitive. And that could happen, but at this point that's a huge gamble.

    Everyone is aware of your disdain for the lowly Sun Belt, ULM, and I guess ULL. Everyone knows that your target conference is CUSA. We all get all. Being an independent is an option, but it comes with it's own issues.

    Many say that "if" La Tech campaigned for the Sun belt, Waters would ask for a huge buyout should CUSA come calling. If Waters is smart(?), he knows that La Tech would be good for the Sun Belt, even if for a short stay. Why not "negotiate" an entrance and exit fee that both parties could live with? You join the SBC, win some conference titles, participate in bowl games....get your stature back up.

    Waters has been known to take in programs with conference issues. Idaho, Utah State, NMSU...... and they didn't stay in the SBC long after the WAC came calling. I think with the right deal, the SBC could be more than accommodating to La Tech.

    Again, after this season, the WAC will be a shell of its former self.

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    Re: WAC marketing geography, potential to schools

    I want to see the new TV negotiations. If you look at the new WAC markets, they are actually bigger than CUSA's markets (and MWC's markets).... but Dallas, Denver, and Seattle are only for basketball. It is too early for Tech to make a move at this point (other than CUSA). A few consecutive conference championships and bowl games may do the program some good.

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    Re: WAC marketing geography, potential to schools

    Deepgreen,
    The stats show that the WAC will still be a better conference than the belt - ask realitycheck for the numbers. We aren't going to the belt - no way we will take a step back, without losing valuable alumni in the process. Plus, it would be much more difficult to move to CUSA from the belt than it would be if we stick around the WAC a little longer - perception is still there just with the name. Always move forward - never backward.

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    Re: WAC marketing geography, potential to schools

    Quote Originally Posted by champion110 View Post
    Deepgreen,
    The stats show that the WAC will still be a better conference than the belt - ask realitycheck for the numbers. We aren't going to the belt - no way we will take a step back, without losing valuable alumni in the process. Plus, it would be much more difficult to move to CUSA from the belt than it would be if we stick around the WAC a little longer - perception is still there just with the name. Always move forward - never backward.
    Gimme some a that BLUE drank.

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    Re: WAC marketing geography, potential to schools

    Quote Originally Posted by champion110 View Post
    Deepgreen,
    The stats show that the WAC will still be a better conference than the belt - ask realitycheck for the numbers.
    Stats can be manipulated to say just about anything you want them to. The WAC will not be better than the Sun Belt in 2012.

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    Re: WAC marketing geography, potential to schools

    Quote Originally Posted by MTSUPiKapp View Post
    Stats can be manipulated to say just about anything you want them to. The WAC will not be better than the Sun Belt in 2012.
    How do you know?

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    Re: WAC marketing geography, potential to schools

    Quote Originally Posted by champion110 View Post
    Deepgreen,
    The stats show that the WAC will still be a better conference than the belt - ask realitycheck for the numbers. We aren't going to the belt - no way we will take a step back, without losing valuable alumni in the process. Plus, it would be much more difficult to move to CUSA from the belt than it would be if we stick around the WAC a little longer - perception is still there just with the name. Always move forward - never backward.
    Disagree with the WAC "still being a better conference than the belt"; I assume you mean after this season.

    I do agree that the name perception is still good. But is the name alone going to carry the conference in 2012 and beyond? With the teams that will be in place I truly question the strength of the conference, regardless of realitycheck.

    Again, I respect your opinion and do not wish to get into a firefight with you. I just think it's a huge gamble for La Tech and the money donors behind the program.

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    Re: WAC marketing geography, potential to schools

    Quote Originally Posted by champion110 View Post

    Frankly, I don't think D.R. knows a dang thing about athletics. Academics? YES... Athletics? NO....

    Never has.

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