many people have already mentioned about lighting up Wyly tower in blue lights, but how about we use this idea for basketball. The day of every basketball game, the lights that light up the outside of the TAC are changed to blue. Eventually market it out to people that when the TAC is lit up blue, a basketball game is taking place that night. I think it'd bring in a lot more students and lame fans. I know tons of students that don't even know when the next game is, now they have a huge lit up building telling them that there's a game that day.