http://www.baltimorefishbowl.com/sto...entity-crisis/

Fascinating article about the Johns Hopkins branding redesign. For those of you not familiar with JH, they are an internationally acclaimed medical school with associated engineering colleges, liberal arts colleges, and the like.

In prior years, all the different colleges and divisions had a plethora of different logos and branding. They rightly saw this as a problem and set out to reunite the campus and give it a new, better, united identity.

I think we can learn alot from this -- this is not a university that NEEDS branding. People know what JH is. BUT they made it a huge priority anyway. Because branding is super important.