Didn't UL-Lafayette start a similar campaign...can't remember if it was a shirt or a bumpersticker or something...but it said, "If you love THEM so much, move to Baton Rouge! Lafayette is CAJUN country" or something like that...the campaign was highly effective i was told. If nothing else, it made the UL-L students more sensitive to the fact that wearing another in-state school's stuff is regarded by some as being stabbed in the back.