
Originally Posted by
DustyDog
To me, this "large market" vs. "small market" stuff is very misleading when it comes to college football. In reality, a given program's market has very little to do with how many bodies live within a certain radius of the football stadium. Cases in point: Rice and Auburn. Rice is located smack in the middle of the fourth largest city in the United States, yet very few in that "market" actually notice or care - thus, Rice is actually a "small market" team and apparently nothing is really going to change that. Now think of Auburn. They are located in Auburn/Opelika, AL - with a combined population of only 70,000 (less than Monroe/West Monroe). So they are a "small market" team, Right? No, they actually have a very large market. They key is that they draw a great deal of interest from their state and their region of the United States. (Even Alabama fans will watch Auburn on TV so they can cheer for the opposition). Therefore, they are actually a "large market" team.
While I am not comparing Tech's current market with that of Auburn, I am saying that Tech actually has a MUCH larger current, and potential, market than even our own administration has seemed to understand and capitalize upon over the years. The TV statistics have already proven that there is a large market for interest in Tech football. We are a statewide university - always have been - with a storied football program that is over a century old. The "Louisiana Tech" logo and brand is recognized all over the United States, thus we never have to explain who we are - college fans know who we are. When we are on TV, even the "casual" football from Louisiana will be at least somewhat interested in the game. This is also true for the radius of the surrounding states - and depending upon the opponent and magnitude of the game - the rest of the country as well. Therefore, as we continue to improve our "product" on the field, we are going to more fully realize the current reaches of our program's market. Moreover, we will continue to increase that share.
Louisiana Tech is a "large market" program.